Detail publikace

AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS

DOHNAL, R.

Originální název

AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Agile Project Management is built around a flexible approach. Agile Project Management is an approach that helps you deal with these challenges. In this article, we'll describe what Agile is, and we'll explain why it's beneficial. Agile marketing is a marketing approach that involves being open and responsive to change, rather than following occur, specific marketing plan. Agility requires being flexible, and agile marketers are ready and able to adapt to the rapidly changing business of today. In fact, the goals of agile marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.

Klíčová slova

Agile, project management, marketing, benefits

Autoři

DOHNAL, R.

Vydáno

29. 9. 2016

Nakladatel

VUT v Brně, FAST

Místo

Brno

ISBN

978-80-214-5408-8

Kniha

Book of Abstracts from People, Buildings and Environment 2016" .

Číslo edice

1

Strany od

20

Strany do

20

Strany počet

1

BibTex

@inproceedings{BUT129702,
  author="Radek {Dohnal}",
  title="AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS",
  booktitle="Book of Abstracts from People, Buildings and Environment 2016{"}
.",
  year="2016",
  number="1",
  pages="20--20",
  publisher="VUT v Brně, FAST",
  address="Brno",
  isbn="978-80-214-5408-8"
}