Detail publikace

MARKETING AND FINANCIAL ASPECTS OF BANKING PRODUCT PRICES IN THE CONSTRUCTION INDUSTRY

CHOVANCOVÁ, J. DOHNAL, R. MARKOVÁ, L.

Originální název

MARKETING AND FINANCIAL ASPECTS OF BANKING PRODUCT PRICES IN THE CONSTRUCTION INDUSTRY

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Construction projects represent a great financial burden for investors and are associated with significant risks. These risks arise from both the projects themselves and from the large number of stakeholders involved. Some aspects of these risks can be mitigated. One such risk is ensuring contractual liabilities are met. Various forms of bank guarantees are used for this specific reason, but ultimately they increase contractor costs. One marketing decision concerns the amount of such contract in order to ensure company growth and positive cash flow.

Klíčová slova

Financial management; management accounting; cost management; financial bonds; marketing factors in pricing

Autoři

CHOVANCOVÁ, J.; DOHNAL, R.; MARKOVÁ, L.

Rok RIV

2014

Vydáno

15. 10. 2014

Nakladatel

VUT v Brně, FAST

Místo

Brno

ISBN

978-80-214-5050-9

Kniha

People, Buildings and Environment 2014

ISSN

1805-6784

Periodikum

PEOPLE, BUILDINGS AND ENVIRONMENT

Stát

Česká republika

Strany od

1

Strany do

8

Strany počet

8

BibTex

@inproceedings{BUT109932,
  author="Jitka {Chovancová} and Radek {Dohnal} and Leonora {Marková}",
  title="MARKETING AND FINANCIAL ASPECTS OF BANKING PRODUCT PRICES IN THE CONSTRUCTION INDUSTRY",
  booktitle="People, Buildings and Environment 2014",
  year="2014",
  journal="PEOPLE, BUILDINGS AND ENVIRONMENT",
  pages="1--8",
  publisher="VUT v Brně, FAST",
  address="Brno",
  isbn="978-80-214-5050-9",
  issn="1805-6784"
}