Detail publikace

MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY

CHOVANCOVÁ, J. DOHNAL, R.

Originální název

MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets. Marketing is a core business of the company and is responsible for managing and developing sales by the way of investors needs satisfaction

Klíčová slova

Strategic management accounting, marketing management, accounting management, marketing accountability, market segmentation, value management

Autoři

CHOVANCOVÁ, J.; DOHNAL, R.

Rok RIV

2013

Vydáno

9. 5. 2013

Nakladatel

Slovenská technická univerzita

Místo

Bratislava

ISBN

978-80-227-3932-0

Kniha

Innovative trends in construction and real estate sector

Číslo edice

1

Strany od

1

Strany do

9

Strany počet

9

BibTex

@inproceedings{BUT100525,
  author="Jitka {Chovancová} and Radek {Dohnal}",
  title="MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY",
  booktitle="Innovative trends in construction and real estate sector",
  year="2013",
  number="1",
  pages="1--9",
  publisher="Slovenská technická univerzita",
  address="Bratislava",
  isbn="978-80-227-3932-0"
}