Detail publikace

Trends in digital marketing of startups in SaaS industry

MAŠTALÍŘ, R.

Originální název

Trends in digital marketing of startups in SaaS industry

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Strategies in digital marketing are constantly changing and evolving, especially in the field of cloud services, which are becoming the dominant form of software across all platforms. The aim of this article is to research current trends in the field of digital marketing using in-depth interviews with startups operating in the global market. The article focuses mainly on SaaS cloud services, which have different characteristics in comparison to other types of digital businesses, especially e-commerce.

Klíčová slova

SaaS, Marketing strategy, Digital Marketing, Startup

Autoři

MAŠTALÍŘ, R.

Vydáno

10. 12. 2021

Nakladatel

Vydavateľstvo EKONÓM, University of Economics in Bratislava

Místo

Bratislava

ISBN

978-80-225-4909-7

Kniha

Proceedings of the International Scientific Conference for PhD. Students and Young Scientists

Strany od

206

Strany do

213

Strany počet

7

URL

https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf

BibTex

@inproceedings{BUT178935,
  author="Roman {Maštalíř}",
  title="Trends in digital marketing of startups in SaaS industry",
  booktitle="Proceedings of the International Scientific Conference for PhD. Students and Young Scientists",
  year="2021",
  pages="206--213",
  publisher="Vydavateľstvo EKONÓM, University of Economics in Bratislava",
  address="Bratislava",
  isbn="978-80-225-4909-7",
  url="https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf"
}