Publication detail

Trends in digital marketing of startups in SaaS industry

MAŠTALÍŘ, R.

Original Title

Trends in digital marketing of startups in SaaS industry

Type

conference paper

Language

English

Original Abstract

Strategies in digital marketing are constantly changing and evolving, especially in the field of cloud services, which are becoming the dominant form of software across all platforms. The aim of this article is to research current trends in the field of digital marketing using in-depth interviews with startups operating in the global market. The article focuses mainly on SaaS cloud services, which have different characteristics in comparison to other types of digital businesses, especially e-commerce.

Keywords

SaaS, Marketing strategy, Digital Marketing, Startup

Authors

MAŠTALÍŘ, R.

Released

10. 12. 2021

Publisher

Vydavateľstvo EKONÓM, University of Economics in Bratislava

Location

Bratislava

ISBN

978-80-225-4909-7

Book

Proceedings of the International Scientific Conference for PhD. Students and Young Scientists

Pages from

206

Pages to

213

Pages count

7

URL

https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf

BibTex

@inproceedings{BUT178935,
  author="Roman {Maštalíř}",
  title="Trends in digital marketing of startups in SaaS industry",
  booktitle="Proceedings of the International Scientific Conference for PhD. Students and Young Scientists",
  year="2021",
  pages="206--213",
  publisher="Vydavateľstvo EKONÓM, University of Economics in Bratislava",
  address="Bratislava",
  isbn="978-80-225-4909-7",
  url="https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf"
}