Detail publikačního výsledku

Business models, strategy and innovation in the new world of digitization

DOMANIŽOVÁ, P.; MILICHOVSKÝ, F.; KUBA, K.

Originální název

Business models, strategy and innovation in the new world of digitization

Anglický název

Business models, strategy and innovation in the new world of digitization

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today ́s world, including business models. The purpose of the article is to map the level of knowledge about business models, the impact of digitization on them and how companies to enter specifically German market from business models point of view. The aim of this article is to compare concept of business model as such, its use and access to digitization. By comparing literary revisions, the author will focus on the Canvas business model, which meets the criteria for entering the foreign markets and its structure and uses it as a “winner” among other models. According to results, it is necessary to prepare internal corporate environment in context to digitization, when trades enter to unknown foreign markets.

Anglický abstrakt

The aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today ́s world, including business models. The purpose of the article is to map the level of knowledge about business models, the impact of digitization on them and how companies to enter specifically German market from business models point of view. The aim of this article is to compare concept of business model as such, its use and access to digitization. By comparing literary revisions, the author will focus on the Canvas business model, which meets the criteria for entering the foreign markets and its structure and uses it as a “winner” among other models. According to results, it is necessary to prepare internal corporate environment in context to digitization, when trades enter to unknown foreign markets.

Klíčová slova

business models, Canvas business model, Lean Canvas business model, foreign markets, innovation, strategy, digitization, Industry 4.0

Klíčová slova v angličtině

business models, Canvas business model, Lean Canvas business model, foreign markets, innovation, strategy, digitization, Industry 4.0

Autoři

DOMANIŽOVÁ, P.; MILICHOVSKÝ, F.; KUBA, K.

Rok RIV

2021

Vydáno

08.07.2020

Nakladatel

The Institute of Technology and Business in České Budějovice

Místo

České Budějovice

ISSN

1805-9112

Periodikum

Littera Scripta

Svazek

13

Číslo

1

Stát

Česká republika

Strany od

1

Strany do

15

Strany počet

16

URL

https://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/

Plný text v Digitální knihovně

http://hdl.handle.net/11012/193370

BibTex

@article{BUT162374,
  author="Petra {Domanižová} and František {Milichovský} and Karel {Kuba}",
  title="Business models, strategy and innovation in the new world of digitization",
  journal="Littera Scripta",
  year="2020",
  volume="13",
  number="1",
  pages="1--15",
  doi="10.36708/Littera\{_}Scripta2020/1/2",
  issn="1802-503X",
  url="https://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/"
}

Dokumenty

LS2020_1_2_Domanizova