study programme

Visual Communication in the Creative Industries

Original title in Czech: Vizuální komunikace v kreativních průmyslechFaculty: FMEAbbreviation: B-VKP-PAcad. year: 2025/2026

Type of study programme: Bachelor's

Study programme code: B0788P270004

Degree awarded: Bc.

Language of instruction: Czech

Accreditation: 11.3.2025 - 11.3.2035

Profile of the programme

Professionally oriented

Mode of study

Full-time study

Standard study length

4 years

Programme supervisor

Degree Programme Board

Chairman :
doc. Ing. Jiří Tauber, Ph.D.
Councillor internal :
Ing. Jan Vítek
doc. Ing. Daniel Koutný, Ph.D.
prof. Mgr. A. Pavel Noga, ArtD.
Ing. Dana Rubínová, Ph.D.
prof. Ing. Martin Hartl, Ph.D.
Mgr. Jana Hoderová, Ph.D.
doc. akad. soch. Ladislav Křenek, ArtD.

Fields of education

Area	Topic	Share [%]
Mechanical Engineering, Technology and Materials	Without thematic area	70
Art	Without thematic area	30

What degree programme types may have preceded

The graduates may continue in a master's study programme.

Course structure diagram with ECTS credits

1. year of study, winter semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Op.
3CD	CAD	cs	2	Compulsory	Cr	CPP - 26	yes
YU3	History of Art up to 18th Century	cs	3	Compulsory	Ex	P - 39	yes
GEN1	General English I	en	0	Compulsory	Cr	Cj - 26 / CPP - 13	yes
1M	Mathematics I	cs	9	Compulsory	Cr,Ex	P - 52 / C1 - 44 / CPP - 8	yes
YPB	Computer Graphics I	cs	2	Compulsory	GCr	CPP - 39	yes
YDF	Introduction to Design	cs	2	Compulsory	GCr	P - 13 / A - 26	yes
1K	Engineering Drawing Fundamentals	cs	5	Compulsory	Cr,Ex	P - 26 / CPP - 26	yes
YZT	Fundamentals of Art Creation	cs	4	Compulsory	GCr	A - 26	yes
0KM	Selected Chapters from Mathematics	cs	2	Elective	Cr	P - 26	yes

1. year of study, summer semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Op.
YU4	History of Art of 19th - 20th Century	cs	3	Compulsory	Ex	P - 39	yes
BF	Physics	cs	7	Compulsory	Cr,Ex	P - 26 / L - 14 / C1 - 12	yes
GEN3	General English Exam	en	2	Compulsory	Ex	K - 1	yes
GEN2	General English II	en	0	Compulsory	Cr	Cj - 26 / CPP - 13	yes
YPI	Computer Graphics II	cs	3	Compulsory	GCr	CPP - 39	yes
YPM	Computer Modelling and Visualisation I	cs	2	Compulsory	GCr	CPP - 39	yes
YPF	Product Photography	cs	5	Compulsory	GCr	A - 39	yes
YTG	Typography	cs	5	Compulsory	Cr,Ex	P - 13 / A - 52	yes
0FB	Selected Topics in Physics B	cs	2	Elective	Cr	P - 26	yes

2. year of study, winter semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Op.
YGT	Digital Fabrication	cs	4	Compulsory	GCr	L - 9 / CPP - 30	yes
YEK	Effective Communication	cs	4	Compulsory	GCr	P - 4 / A - 22	yes
YA1	Industrial Design I	cs	5	Compulsory	GCr	A - 78	yes
TEN1	Technical English I	en	0	Compulsory	Cr	Cj - 26	yes
YSD-A	Sustainable Design	en	4	Compulsory	Cr,Ex	P - 12 / A - 44	yes
YVR	Virtual Reality	cs	3	Compulsory	GCr	A - 26	yes
FaVU.ZADiVI-Z	Basics of Digital Video	cs	3	Compulsory	Cr	P - 14 / CPP - 14	yes

2. year of study, summer semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Op.
YAN	Animation	cs	4	Compulsory	GCr	CPP - 52	yes
YV1	Studio of Virtual Creativity I	cs	7	Compulsory	GCr	A - 78	yes
FaVU.AUP	Copyright	cs	1	Compulsory	Cr	P - 4 / C1 - 4	yes
YKT	Collaborative Creative work	cs	4	Compulsory	GCr	P - 13 / CPP - 39	yes
YPV	Computer Modelling and Visualisation II	cs	3	Compulsory	GCr	CPP - 39	yes
TEN3	Technical English Exam	en	4	Compulsory	Ex	K - 1	yes
TEN2	Technical English II	en	0	Compulsory	Cr	Cj - 26	yes

3. year of study, winter semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Op.
YV2	Studio of Virtual Creativity II	cs	8	Compulsory	GCr	A - 104	yes
YCD	CAD for Creative Industry	cs	5	Compulsory	GCr	CPP - 39	yes
YDD	History of Design	cs	3	Compulsory	Ex	P - 26	yes
YER	Ergonomics	cs	4	Compulsory	Cr,Ex	P - 13 / A - 26	yes
YMA	Marketing	cs	4	Compulsory	Cr,Ex	P - 26 / C1 - 13	yes
YVC-A	Visual Communication	en	4	Compulsory	Cr,Ex	P - 13 / A - 39	yes

3. year of study, summer semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Op.
YIT	Studio of Interior Design	cs	5	Compulsory	GCr	A - 26	yes
YV3	Studio of Virtual Creativity III	cs	8	Compulsory	GCr	A - 104	yes
YB1	Bachelor project I	cs	5	Compulsory	GCr	P - 2 / VB - 13 / CPP - 24	yes
YKD	Digital Drawing	cs	3	Compulsory	GCr	CPP - 39	yes
YTM	Creativity and Creative Thinking	cs	3	Compulsory	Ex	P - 13 / A - 13	yes
YMP	Management in the Creative Industry	cs	4	Compulsory	Cr,Ex	P - 13 / C1 - 26	yes
YWP	Web Presentation	cs	3	Compulsory	Cr,Ex	P - 13 / CPP - 26	yes

4. year of study, winter semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Gr.	Op.
YOP	Professional Practice	cs	40	Compulsory	Cr	PX - 480		yes

4. year of study, summer semester
Abbreviation	Title	L.	Cr.	Com.	Compl.	Hr. range	Gr.	Op.
YB2	Bachelor project II	cs	17	Compulsory	GCr	P - 2 / A - 130 / VB - 104		yes