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Eight presentations whose authors have the task of introducing the topic of their final thesis to the audience as clearly and engagingly as possible in just eight minutes. This is 8 from BUT, a traditional showcase of the best bachelor’s theses from the past academic year. This year’s edition, concluded on 3 December with a festive evening at the BUT Rector’s Office, offered topics ranging from architecture and nanotechnology to performative arts and marketing. Each participant received a special scholarship. The Audience Award was won by Denisa Zezulová from the BUT Faculty of Business and Management.Group photo at the end of the event 8 from BUT, from left: Lucie Klímová, Šimon Provázek, Alžbeta Papíková, Josef Šikula, Eva Severová, Pavel Zámečník, Denisa Zezulová, and Vojtěch Frühbauer. | Author: Václav KoníčekHow do you condense the results of a year-long project into a short presentation that will be both understandable and attractive to a general audience? How do you handle interaction with viewers, work with visual aids, gestures, voice, pace, and even occasional stage fright? These are just some of the challenges faced by participants of 8 from BUT. They benefit not only from mutual support and a welcoming audience, but also from a presentation workshop offering practical advice and valuable feedback. Unlike previous years, no expert jury decided the winners this time and the showcase was organized as a non-competitive event.Only the online audience vote remained, selecting as the best presentation Sales promotion and advertising of the company by Denisa Zezulová from the BUT Faculty of Business and Management. A graduate of the Business Economics programme, she received not only the special scholarship but also the Audience Award. Her thesis deals with dog-related policies and the use of dog urinals in relation to urban cleanliness. She describes the product itself, its functions, and its impact on the surroundings, linking theory with practice. The thesis also includes proposals for adjustments to digital advertising and sales support aimed at increasing the product’s attractiveness and public awareness, particularly among households with dogs.Denisa Zezulová, FBM BUT, the Audience Award winner. | Author: Václav Koníček“8 from BUT convinced me that working on topics that may seem unpopular at first glance has enormous value. Each of the presented theses has the potential to be beneficial to society, which I consider key. I would also like to highlight that at the Faculty of Business and Management I had the best thesis supervision, thanks to which I made it to the showcase itself,” summed up her impressions of participating in 8 from BUT Denisa Zezulová.