Business Idea Development and Realization II

The course Business Idea Development and Realization II (RaRPN II) is taught in the winter semester and builds on RaRPN I. Its aim is to broaden students' knowledge and skills in the areas of sales, business skills and negotiation, knowledge transfer, intellectual property protection, basic business law (especially drafting basic business documents and contracts), presentation skills, basic HR and networking (creation, development and functioning of teams, cooperative activities). In addition, students will learn the basics of business economics, including costing, budgeting, investment and economic risk assessment methods, and revenue stream. The course also includes systems for supporting start-ups and spin-off companies, not only at the university level.
A prerequisite for registering for RaRPN II is completion of RaRPN I or development of a basic business plan in the form of Lean CANVAS.


The aim of the course is:

Gain knowledge and skills in knowledge transfer, intellectual property protection, start-up and spin-off support systems, not only at university level.
To learn the basics of commercial law (including drafting basic commercial documents and contracts), basic sales, business skills and negotiation.
Learn the basics of business economics, including costing, budgeting, investment evaluation methods, economic risk and revenue stream.
Support presentation skills, basic HR and networking (team formation, development and functioning, collaborative activities).

The course is realised in cooperation of the Faculty of Business and Management BUT (FBM) and South-Moravian Innovation Centre (JIC).
Guarantor of the course is doc. Ing. Pavla Marciánová, Ph.D.

Course detail

Registration for the course is always on the 5th calendar day before the start of the semester, i.e. on 10 September 2025 from 8:00 to 22:00 in the StudIS BUT environment.
The capacity of the course is 80 students per semester and is for 4 ECTS credits.
The start of the course is on Wednesday 24 September 2025 at the FP BUT, classroom P157.

Course Schedule
The course is taught 6 times during the semester, always from 15:00-18:50.
Block 1 – Introduction to the topic, link to the course RRPN1, Presentation skills, Wed, Sept 24, 2025
Block 2 – Knowledge transfer, Intellectual property protection, Basics of business law, Wed, Oct 8, 2025
Block 3 – Sales, Business skills and negotiation, Networking, Wed, Oct 22, 2025
Block 4 – Pricing, Basics of business economics, Wed, Nov 5, 2025
Block 5 – Revenue stream, Wed, Nov 19, 2025
Block 6 – Support systems for start-ups and spin-offs (not only university-based), Wed, Dec 3, 2025



Responsibility: Ing. Michaela Indruchová