Course detail

Business Idea Development and Realization 2

FP-rrpn2PAcad. year: 2024/2025

Not applicable.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. Pavla Marciánová, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

Not applicable.

Aims

Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

JOLLY, Adam a PHILPOTT, Jeremy. The handbook of European intellectual property management: developing, managing and protecting your company's intellectual property. 2nd ed. London ; Philadelphia: Kogan Page, 2009. ISBN 978-0-7494- 5591-0. (CS)
PRUSAK, Laurence a MATSON, Eric. Knowledge management and organizational learning: a reader. Oxford: Oxford University Press, 2006. ISBN 0-19-929179-9. (CS)

Recommended reading

ŘÍHA, David. Rozvoj obchodních a vyjednávacích dovedností: manuál pro start úspěšného obchodníka. Praha: Grada, 2021. ISBN 978-80-271-1725-3. (CS)

Classification of course in study plans

  • Programme MGR-SRP Master's, 2. year of study, winter semester, elective

Type of course unit

 

Lecture

13 hours, optionally

Teacher / Lecturer

doc. Ing. Pavla Marciánová, Ph.D.

Exercise

13 hours, compulsory

Teacher / Lecturer

doc. Ing. Pavla Marciánová, Ph.D.