Business Idea Development and Realization I

The course Business Idea Development and Realization I (RaRPN I) is offered in both winter and summer semesters and is multi-university in nature. It is open to students of BUT, Masaryk University (MUNI) and Mendel University (MENDELU), which allows for unique cooperation and sharing of experiences across universities in the South Moravian Region. This inter-institutional cooperation gives students the opportunity to broaden their horizons, make new contacts and gain inspiration from different academic environments.

The subject Business Idea Development and Realization I (RaRPN I) aims to develop and support the entrepreneurship of BUT students, to promote the transfer of knowledge of good business practice, and thus to fulfil one of the strategic goals of BUT.
The course is implemented in cooperation between the Faculty of Business and Management BUT (BM) and the South Moravian Innovation Centre (JIC).
The guarantor of the course is doc. Ing. Vít Chlebovský, Ph.D.

The aim of the course is:
- Gain the knowledge and skills needed to validate the market potential of a business idea and prepare a business plan.
- Encourage creative thinking, planning skills and teamwork.
- To promote the ability to assess and process implementation risks.
- Encourage an innovative approach to problem solving.

Course detail

Registration takes place in the StudIS system on the 5th calendar day before the start of the semester, i.e. on 10 September 2025 between 8:00 and 22:00.

The capacity of the course is limited to 60 students for space reasons.

The course is completed with 4 ECTS credits.

Course Schedule:
The start of the course will be on Tuesday 23 September 2025 at 2 pm, in the JIC- Purkyňova 127, SALM conference room.

  • Block 1 – Introduction, strengths, inspiration → Tue, Sept 23, 2025
  • Block 2 – Team formation, project selection → Tue, Sept 30, 2025
  • Block 3 – Customer, market, competition, lean canvas → Tue, Oct 14, 2025
  • Block 4 – Business idea validation → Tue, Oct 21, 2025
  • Block 5 – Finance and business → Tue, Nov 4, 2025
  • Block 6 – Presentation skills and pitch deck creation → Tue, Nov 11, 2025
  • Block 7 – Legal basics and mentoring → Tue, Nov 25, 2025
  • Block 8 – Startup marketing and funding → Tue, Dec 2, 2025
  • Block 9 – Final pitch session → Tue, Dec 9, 2025

Each session lasts 3 hours, from 2:00 PM to 5:00 PM.

Responsibility: Ing. Michaela Indruchová