FP-IcinPAcad. year: 2022/2023
The course Competitive Intelligence provides students with the basic knowledge necessary to understand how to correctly and legally obtain the necessary information from a competitive environment, how to evaluate it well in order to add value to this information and thereby gain intelligence when this intelligence is a good basis for strategic decision making. of the top management of the company.It represents a compendium of knowledge necessary to perform the function of Competitive Intelligence process manager or company managers in general at all levels of management.
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Number of ECTS credits
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Course completion:Credit: elaboration of semester work.Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semester.Completion of the course for students with individual study:Credit: elaboration of a semester work, which will be sent to the lecturer.Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semesterCompletion of the course in distance form:Credit: elaboration of semester work.Exam: test through e-learning. The exam is classified according to the ECTS scale.
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Prerequisites and corequisites
BARTES, František. Konkurenční zpravodajství. Tvorba podkladů pro strategické rozhodování podniku. Praha: Grada, 2022. ISBN 978-80-271-3504-2.
Classification of course in study plans
Teacher / Lecturer
Introduction, definition of Competitive Intelligence (CI), basic terms.
The intelligence process of Competitive Intelligence - disadvantages of the intelligence cycle, definition intelligence process and its benefits, basic CI intelligence process (steps 1-4).
Competitive Intelligence intelligence process - basic CI intelligence process (step 5 - 9), five-phase intelligence process model.
Method Analysis of competing hypotheses (steps 1-4)
Method Analysis of competing hypotheses (steps 5-8)
Selected methods of Competitive Intelligence - Review of key assumptions Selected methods of Competitive Intelligence - Time analysis, Patent analysis
Counter Competitive Intelligence (CCI) – business secrets of the company, protection of information and secrecy of activity, basic intelligence process of CCI
Counter Competitive Intelligence (CCI) - disinformation
Forms of organization of Competitive Intelligence in the enterprise.
The most common causes of CI process failure.
Ethics in Competitive Intelligence - codes of ethics, rule of harm, assignment of seminar paperCompetitive Intelligence auditAnalysis of competitive hypotheses - 1.part.Analysis of competitive hypotheses - 2.part.Control of key assumptions