Course detail

Bank Products And Services

FP-bpsPAcad. year: 2025/2026

The course concentrates on the principles and technologies of products and services offered to bank clients in retail banking. The viewpoint of a client as the product user is emphasized. If needed, legislation- and regulation-related conditions are presented defining the parameters of the products and services offered by banks. After completing the course, the students are oriented towards bank offers and their use. They are also prepared for understanding the follow-up course, „Banking II“ – banking business“
The course is also suitable for students of the management informatics field.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

prof. Ing. Tomáš Meluzín, Ph.D.

Department

Institute of Economics (ÚE)

Entry knowledge

The course follows on the basics of financial markets, theory of money, expansive and restrictive monetary policy in an open economy, aspects of the EU currency policy, basic functions of commercial banks and the essentials of their business activities.

Rules for evaluation and completion of the course

The credit will be granted if a seminar project is submitted. The exam takes the form of an electronic knowledge test in the field of banking products, business and banking economics. 
The test is classified according to ECTS.
Result orientation knowledge test is only a complementary view of the knowledge level of student.
The overall grading is fully within the competence of the teacher. Active participation in classes, continuous control of knowledge in exercises. 

Aims

To acquaint the students with the basic principles of the banking sector, to explain the rules for a bank’s active, passive, and neutral client transactions, payment principles, payment instrument use, and provision of banking services. To present the general principles of lending to individuals and corporations and eliminating the risks of such transactions. To provide the students with basic understanding of a banking product portfolio preparing them for the choice of products suitable for dealing with different financial situations.
Students should be capable of analyzing the advantages and disadvantages of client services and understanding the parameters and conditions of their provision.

To get an understanding of the way the banking sector works, the banking products can be used in practice, the payment instruments and banking services are used, and how risks can be eliminated. Honouring the “time value of money“ principle when choosing the right banking product, writing a loan request for a particular company.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

MELUZÍN, T.: Finanční trhy-cvičení. 1. vyd. Brno: Akademické nakladatelství CERM, 2005. 46 s. ISBN 80-214-3048-6. (CS)
ZEMAN, V., MELUZÍN, T., Bankovnictví I, 2., rozšířené a doplněné vydání vydání, Brno, CERM 2008, ISBN 978-80-214-3580-3. (CS)
ZEMAN, V., MELUZÍN, T., Bankovnictví II, 2., rozšířené a doplněné vydání vydání, Brno, CERM 2008, ISBN 978-80-214-3581-0 (vybrané kapitoly). (CS)

Recommended reading

JUŘÍK, P.: Encyklopedie platebních karet, 1. vydání, Praha, Grada Publishing 2003, ISBN 80-247-0685-7 (CS)
MÁČE, M., Platební styk – klasický a elektronický, 1. vydání, Praha, Grada Publishing, 2006, ISBN 80-247-1725-5 (CS)
Spotřebitelský úvěr: příprava na zkoušku odborné způsobilosti dle zákona č. 257/2016 Sb., o spotřebitelském úvěru, pro všechny skupiny odbornosti. 2017. 1. vyd. Praha: EFPA ČR, 216 s. ISBN 978-80-270-1559-7.

Elearning

eLearning: currently opened course

Classification of course in study plans

  • Programme BAK-EP Bachelor's 3 year of study, summer semester, compulsory, profile core courses
  • Programme BAK-UAD Bachelor's 3 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

20 hours, optionally

Teacher / Lecturer

Ing. Roman Ptáček, Ph.D.

Syllabus

Lectures:
1. The structure of the Czech Republic banking system.
Position and role of the central bank, current problems of the Czech banking. Banking act, insurance of deposits. Protection against the legalization of criminal proceeds.
2. Banking products. Structure of banking products by the balance and by the function. Traditional and modern banking products. Transition to electronic banking products and services.
3. Deposit products of commercial banks. Quantitative and qualitative structure of passive operations. Specificity of client deposits. An overview of banking products for client deposits. Differentiation of client deposit interests and commercial reasons for setting their variants.
4. Long-term savings accounts. (alternative saving)
Building savings accounts, characteristics, loan variants and the effects of valorising the money deposited. Pension fund products, characteristics, valorisation, reasons for use.
5. Transactions related to bills of exchange and cheques. Types and requisites of bills and checks, creation, transfer and cessation of rights and obligations related to bills of exchange. Description of cheque and bill of exchange related transactions. Practical use of cheques and bills of exchange.
6. Loan products of commercial banks. Quantitative and qualitative structure of active transactions. Contractual documents. Dominant position of client loans. Business loans, consumer loans, mortgages. Mechanisms of granting, drawing on, and repaying of client loans. Forms of securing the loans granted, minimizing the risks.
7. Mortgage and building savings account loans. The purpose, principles and types, methods of their granting and management. Capital life insurance and its effect in combination with loan products.
8. Basic forms of documentary payments. The operative mechanism of a documentary payment. Documentary collection and documentary letters of credit. Specific features of documentary letters of credit.
9. Payment transaction as a banking product.
Basic forms of smooth payments. Cash transactions and the related legislation in the Czech Republic. The Czech National Bank (ČNB) and cash, protective measures, cash management.
10. Domestic and foreign bank transfers, the principle of internal and interbank clearing transactions and settlement, function of the ČNB clearing centre. Operative mechanism of smooth payments. Cross-border bank transfer in EU.
11. Alternative distribution channels. Self-service and technical sale. Electronic banking – principles and use of electronic payment instruments.
12. Foreign exchange transaction products.
Prompt and forward transactions and their use in corporate practice.
Structure of forward transactions (spot, forward). Swap transactions.
13. Banking financial credit trading. Factoring, forfeiting, leasing. Schema and description, participants in the trade, comparison of individual products, advantages, disadvantages, reasons for use.

Exercise

10 hours, compulsory

Teacher / Lecturer

Ing. Jana Hornungová, Ph.D.

Syllabus

Workshops
1. Semestral project assignment, financial analysis indicators (balance sheet, profit and loss statement, cash-flow)
2. Deposit interest, bank overdraft,
3. Debt repayment – loan
4. A client’s financial situation (credibility) - mortgage
5. Banking products – a building savings account
6. Presenting a semestral project
7. Preliminary exam test

Elearning

eLearning: currently opened course