Course detail

Economics of Information Products

FIT-EIPAcad. year: 2023/2024

The course is focused on a description and modeling of the economical factors - trends, intellectual property, branch regulations and structure of the information field - determining success of the new information and communication products. An important part is microeconomics. Its basic principles and theoretical background are critical for an optimal ICT products management.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

Ing. Šárka Květoňová, Ph.D.

Department

Department of Information Systems (UIFS)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

The individual task (4 points).
The project (14 points).
PC labs (6 points).
A mid-term test (20 points).
A final exam (56 points).

A mid-term test, individual task, presentation of the project, a final exam. The minimal number of points which can be obtained from the final exam is 20. Otherwise, no points will be assigned to the student.
The attandance in PC labs is awarded points. A possibility of  a substitute is by an individual task.

Aims

The main goal of the course is an explanation of factors determining a success of ICT products in context of their modern usage. The principal domain is the use of standard microeconomic analyses in a very fast changing area of information products and infrastructure. Key aspects are: intellectual property and copyright, branch regulations, and structure of information sectors.

  • Ability to apply the basic economical principles into the present and constantly changing online economics.
  • Ability to define and formulate e-commerce as the specific market for good and identify the basic characteristic e-commerce domain.
  • Ability to identify the costs of production of information and market structure for information goods.
  • Understanding of customer strategies during the product selection.
  • Ability to apply the economical tools for the purpose of a critical appraisal the possibilities for pricing and versioning of information goods.
  • Ability to identify industrial branches and products usable as closed and positive feedback. Explanation of an impact of the standards on information products and technology.
  • Critical appraisal of the effects and impacts of the present and planned government measures for IS/IT domain.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Kingsnorth, S.: Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd Edition, Kogan Page Ltd, 2022. ISBN 9781398605992. (EN)

Recommended reading

Blokdyk, G.: Software Asset Management Tools A Complete Guide. 5STARCooks, 2021. ISBN 978-0655814146. (EN)
Fiala, P.: Síťová ekonomika. 1. vydání Praha: Professional Publishing,  2008.ISBN 80-86946-69-6. (CS)
Hall, S.: Strategie B2B digitálního marketingu. Lingea, 2022. ISBN 978-80-7508-713-3. (CS)
Hanzelková, A.:  Strategické řízení. C.H.Beck-CZ, 2017.  EAN: 9788074006371. (CS)
Johns, A.: Pirátství - Boje o duševní vlastnictví od Gutenberga po Gatese. 1. vydání Brno: Host, 2014. ISBN 978-80-7294-711-9. (CS)
Kingsnorth, S.: Strategie digitálního marketingu: Komplexní přístup k budování strategie pro on-line marketing. Lingea, 2022. ISBN: 978-80-7508-714-0. (CS)
Kolektiv autorů: Online marketing. 1. vydání Praha: Computer Press, 2014. ISBN: 978-0-251-41557. (CS)
Kotler, P., Keller, K. L.: Marketing Management.  Grada, 2013. ISBN 978-80-247-4150-5. (CS)
Malý, J.: Oceňování průmyslového vlastnictví: nové přístupy. 1. vydání. Praha: C. H. Beck, 2007. 182 s. ISBN 978-80-7179-464-6. (CS)
Souček, I., Fotr, J., Hájek, S. a kol.: Tvorba strategie a strategické plánování - Teorie a praxe. Grada, 2020. ISBN 978-80-271-2499-2. (CS)
Veber, J. a kol.: Management inovací. Management Press, 2016. EAN: EK532410. (CS)

Classification of course in study plans

  • Programme IT-MSC-2 Master's

    branch MBS , 0 year of study, winter semester, elective
    branch MPV , 0 year of study, winter semester, elective
    branch MBI , 0 year of study, winter semester, elective
    branch MSK , 0 year of study, winter semester, elective
    branch MMM , 0 year of study, winter semester, elective

  • Programme MITAI Master's

    specialization NSPE , 0 year of study, winter semester, elective
    specialization NBIO , 0 year of study, winter semester, elective
    specialization NSEN , 0 year of study, winter semester, elective
    specialization NVIZ , 0 year of study, winter semester, elective
    specialization NGRI , 0 year of study, winter semester, elective
    specialization NADE , 0 year of study, winter semester, elective
    specialization NISD , 0 year of study, winter semester, elective
    specialization NMAT , 0 year of study, winter semester, elective
    specialization NSEC , 0 year of study, winter semester, elective
    specialization NISY up to 2020/21 , 0 year of study, winter semester, elective
    specialization NCPS , 0 year of study, winter semester, elective
    specialization NHPC , 0 year of study, winter semester, elective
    specialization NNET , 0 year of study, winter semester, elective
    specialization NMAL , 0 year of study, winter semester, elective
    specialization NVER , 0 year of study, winter semester, elective
    specialization NIDE , 0 year of study, winter semester, elective
    specialization NEMB , 0 year of study, winter semester, elective
    specialization NISY , 0 year of study, winter semester, elective
    specialization NEMB up to 2021/22 , 0 year of study, winter semester, elective

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Syllabus

  1. Úvod - definice základních pojmů - IS/IT, informační zboží atp.
  2. Informační společnost - hlavní rysy, směry vývoje a trendy
  3. Informační ekonomika - business oblast a IT
  4. Informační management a marketing
  5. Cena IT zboží
  6. Vytváření různých verzí informačního zboží
  7. Informace ve vědě, technice a medicíně (STM)
  8. Copyright, otázky autorských práv
  9. Uzamčení, náklady přechodu a jak tyto situace poznat
  10. Sítě, síťová ekonomika a pozitivní zpětná vazba
  11. Standardy a kompatibilita - kooperace, válka standardů
  12. Ekonomika standardů v informačních sítích
  13. Závěrečné shrnutí a zhodnocení základních aspektů oblasti managementu a ekonomie informačních produktů, debata seminárních prací.

Fundamentals seminar

6 hod., compulsory

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Exercise in computer lab

12 hod., compulsory

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Syllabus

  • Základní seznámení se simulační hrou JA TITAN
  • Absolvování jednotlivých hracích kol
  • Vyhodnocení úspěšnosti, kritické zhodnocení

Project

8 hod., compulsory

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.