Course detail
Economics of Information Products
FIT-EIPAcad. year: 2023/2024
The course is focused on a description and modeling of the economical factors - trends, intellectual property, branch regulations and structure of the information field - determining success of the new information and communication products. An important part is microeconomics. Its basic principles and theoretical background are critical for an optimal ICT products management.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
The project (14 points).
PC labs (6 points).
A mid-term test (20 points).
A final exam (56 points).
A mid-term test, individual task, presentation of the project, a final exam. The minimal number of points which can be obtained from the final exam is 20. Otherwise, no points will be assigned to the student.
The attandance in PC labs is awarded points. A possibility of a substitute is by an individual task.
Aims
- Ability to apply the basic economical principles into the present and constantly changing online economics.
- Ability to define and formulate e-commerce as the specific market for good and identify the basic characteristic e-commerce domain.
- Ability to identify the costs of production of information and market structure for information goods.
- Understanding of customer strategies during the product selection.
- Ability to apply the economical tools for the purpose of a critical appraisal the possibilities for pricing and versioning of information goods.
- Ability to identify industrial branches and products usable as closed and positive feedback. Explanation of an impact of the standards on information products and technology.
- Critical appraisal of the effects and impacts of the present and planned government measures for IS/IT domain.
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Fiala, P.: Síťová ekonomika. 1. vydání Praha: Professional Publishing, 2008.ISBN 80-86946-69-6. (CS)
Hall, S.: Strategie B2B digitálního marketingu. Lingea, 2022. ISBN 978-80-7508-713-3. (CS)
Hanzelková, A.: Strategické řízení. C.H.Beck-CZ, 2017. EAN: 9788074006371. (CS)
Johns, A.: Pirátství - Boje o duševní vlastnictví od Gutenberga po Gatese. 1. vydání Brno: Host, 2014. ISBN 978-80-7294-711-9. (CS)
Kingsnorth, S.: Strategie digitálního marketingu: Komplexní přístup k budování strategie pro on-line marketing. Lingea, 2022. ISBN: 978-80-7508-714-0. (CS)
Kolektiv autorů: Online marketing. 1. vydání Praha: Computer Press, 2014. ISBN: 978-0-251-41557. (CS)
Kotler, P., Keller, K. L.: Marketing Management. Grada, 2013. ISBN 978-80-247-4150-5. (CS)
Malý, J.: Oceňování průmyslového vlastnictví: nové přístupy. 1. vydání. Praha: C. H. Beck, 2007. 182 s. ISBN 978-80-7179-464-6. (CS)
Souček, I., Fotr, J., Hájek, S. a kol.: Tvorba strategie a strategické plánování - Teorie a praxe. Grada, 2020. ISBN 978-80-271-2499-2. (CS)
Veber, J. a kol.: Management inovací. Management Press, 2016. EAN: EK532410. (CS)
Classification of course in study plans
- Programme IT-MSC-2 Master's
branch MBS , 0 year of study, winter semester, elective
branch MPV , 0 year of study, winter semester, elective
branch MBI , 0 year of study, winter semester, elective
branch MSK , 0 year of study, winter semester, elective
branch MMM , 0 year of study, winter semester, elective - Programme MITAI Master's
specialization NSPE , 0 year of study, winter semester, elective
specialization NBIO , 0 year of study, winter semester, elective
specialization NSEN , 0 year of study, winter semester, elective
specialization NVIZ , 0 year of study, winter semester, elective
specialization NGRI , 0 year of study, winter semester, elective
specialization NADE , 0 year of study, winter semester, elective
specialization NISD , 0 year of study, winter semester, elective
specialization NMAT , 0 year of study, winter semester, elective
specialization NSEC , 0 year of study, winter semester, elective
specialization NISY up to 2020/21 , 0 year of study, winter semester, elective
specialization NCPS , 0 year of study, winter semester, elective
specialization NHPC , 0 year of study, winter semester, elective
specialization NNET , 0 year of study, winter semester, elective
specialization NMAL , 0 year of study, winter semester, elective
specialization NVER , 0 year of study, winter semester, elective
specialization NIDE , 0 year of study, winter semester, elective
specialization NEMB , 0 year of study, winter semester, elective
specialization NISY , 0 year of study, winter semester, elective
specialization NEMB up to 2021/22 , 0 year of study, winter semester, elective
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
- Úvod - definice základních pojmů - IS/IT, informační zboží atp.
- Informační společnost - hlavní rysy, směry vývoje a trendy
- Informační ekonomika - business oblast a IT
- Informační management a marketing
- Cena IT zboží
- Vytváření různých verzí informačního zboží
- Informace ve vědě, technice a medicíně (STM)
- Copyright, otázky autorských práv
- Uzamčení, náklady přechodu a jak tyto situace poznat
- Sítě, síťová ekonomika a pozitivní zpětná vazba
- Standardy a kompatibilita - kooperace, válka standardů
- Ekonomika standardů v informačních sítích
- Závěrečné shrnutí a zhodnocení základních aspektů oblasti managementu a ekonomie informačních produktů, debata seminárních prací.
Exercise in computer lab
Teacher / Lecturer
Syllabus
- Základní seznámení se simulační hrou JA TITAN
- Absolvování jednotlivých hracích kol
- Vyhodnocení úspěšnosti, kritické zhodnocení