Course detail
Economics of Information Products
FIT-EIPAcad. year: 2020/2021
The course is focused on a description and modeling of the economical factors - trends, intellectual property, branch regulations and structure of the information field - determining success of the new information and communication products. An important part is microeconomics. Its basic principles and theoretical background are critical for an optimal ICT products management.
Guarantor
Department
Learning outcomes of the course unit
- Ability to apply the basic economical principles into the present and constantly changing online economics.
- Ability to define and formulate e-commerce as the specific market for good and identify the basic characteristic e-commerce domain.
- Ability to identify the costs of production of information and market structure for information goods.
- Understanding of customer strategies during the product selection.
- Ability to apply the economical tools for the purpose of a critical appraisal the possibilities for pricing and versioning of information goods.
- Ability to identify industrial branches and products usable as closed and positive feedback. Explanation of an impact of the standards on information products and technology.
- Critical appraisal of the effects and impacts of the present and planned government measures for IS/IT domain.
Prerequisites
Co-requisites
Recommended optional programme components
Literature
MALLYA, T.: Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing a.s., 2007. ISBN: 80-24719-11-8.
Johns, A.: Pirátství - Boje o duševní vlastnictví od Gutenberga po Gatese. 1. vydání Brno: Host, 2014. ISBN 978-80-7294-711-9.
ZUZÁK, R.: Strategické řízení podniku. 1. vydání. Praha: Grada Publishing a.s., 2011. ISBN 978-80-247-4008-9.
MALÝ, Josef. Oceňování průmyslového vlastnictví: nové přístupy. 1. vydání. Praha: C. H. Beck, 2007. 182 s. ISBN 978-80-7179-464-6.
Macho-Stadler And J. D. Perez-Castrillo. An Introduction to the Economics of Information: Incentives and Contracts. 2001. 0-19-924325-5
P. Bolton, M. Dewatripont. Contract Theory. 2005. 978-026202576
J. Laffont And D. Martimort. The Theory of Incentives: The Principal-Agent Model. 2002. 978-069109184
B. Salanie. The Economics of Contracts. 2005. 978-026219525
Veber, Jaromír a kol.(2000): Management: Základy, prosperita, globalizace.
C. Shapiro and Varian, H. (1999), Information Rules - A Strategic Guide to the Network Economy, Harvard Business School Press, Boston, Massachusetts.
Varian, Hal R. (1998): Markets for Information Goods.
Downes, Larry - Mui, Chunka (1998): Unleashing the Killer App: Digital Strategies for Market Dominance
Fiala, P.: Síťová ekonomika. 1. vydání Praha: Professional Publishing, 2008.ISBN 80-86946-69-6.
COURCOUBETIS, C., Weber, R.: Pricing Communication Networks: Economics, Technology and Modelling. Wiley,2003. ISBN: 978-0-470-85130.
FOTR, J., HÁJEK, S. a kol.: Tvorba strategie a strategické plánování. 1. vydání. Praha: Grada Publishing a.s., 2012. ISBN 978-80-247-3985-4.
JANOUCH, V.: Internetový marketing. 1. vydání Praha: Computer Press, 2010. ISBN 978-80-251-2795-7.
HANNA, Nessim; DODGE, Robert. Pricing: Zásady a postupy tvorby cen. 1. vydání. Praha: Management Press, 1997. 203 s. ISBN 80-85943-34-4.
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
The project (14 points).
PC labs (6 points).
A mid-term test (20 points).
A final exam (56 points).
Language of instruction
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
The attandance in PC labs is awarded points. A possibility of a substitute is by an individual task.
Classification of course in study plans
- Programme IT-MGR-2 Master's
branch MBI , any year of study, winter semester, 5 credits, elective
branch MPV , any year of study, winter semester, 5 credits, elective
branch MSK , any year of study, winter semester, 5 credits, elective
branch MBS , any year of study, winter semester, 5 credits, elective
branch MMM , any year of study, winter semester, 5 credits, elective - Programme MITAI Master's
specialization NADE , any year of study, winter semester, 5 credits, elective
specialization NBIO , any year of study, winter semester, 5 credits, elective
specialization NGRI , any year of study, winter semester, 5 credits, elective
specialization NNET , any year of study, winter semester, 5 credits, elective
specialization NVIZ , any year of study, winter semester, 5 credits, elective
specialization NCPS , any year of study, winter semester, 5 credits, elective
specialization NSEC , any year of study, winter semester, 5 credits, elective
specialization NEMB , any year of study, winter semester, 5 credits, elective
specialization NHPC , any year of study, winter semester, 5 credits, elective
specialization NISD , any year of study, winter semester, 5 credits, elective
specialization NIDE , any year of study, winter semester, 5 credits, elective
specialization NISY , any year of study, winter semester, 5 credits, elective
specialization NMAL , any year of study, winter semester, 5 credits, elective
specialization NMAT , any year of study, winter semester, 5 credits, elective
specialization NSEN , any year of study, winter semester, 5 credits, elective
specialization NVER , any year of study, winter semester, 5 credits, elective
specialization NSPE , any year of study, winter semester, 5 credits, elective - Programme IT-MGR-2 Master's
branch MMI , 2. year of study, winter semester, 5 credits, compulsory