Přístupnostní navigace
E-application
Search Search Close
Ing.
FBM, ÚM – Instructor
Jakub.Ulc@vut.cz
Send BUT message
2026
CHLEBOVSKÝ, V.; PETROVÁ, K.; ULČ, J. How the University Innovation and Entrepreneurship Ecosystem Can Support the Research Career Development. Leuven, Belgium: CESAER, 2026. p. 20-36.
Paper in proceedings outside WoS and Scopus
CHLEBOVSKÝ, V.; HAVÍŘ, D.; ULČ, J.; KONEČNÝ, M.; SOUČEK, K.; KAŇOVSKÝ, R.; MELNIK, D. Marketing v kybervěku - Kybernetické principy a nástroje k zamyšlení marketérů i zákazníků. Brno: Vysoké učení technické v Brně, VUTIUM, 2026. 132 s. ISBN: 978-80-214-6374-5.
Book
2022
ULČ, J. Startup Newbies and Lean Startup: A Case Study. 2022.
ULČ, J. LEAN STARTUP APPROACH AND THE CURRENT STATE OF SCIENTIFIC KNOWLEDGE. 2022.
2021
ULČ, J.; MANDEL, M. First Updates to the New Theoretical Framework of Technology Start-up Lifecycle Stages. In Merkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. Bratislava, Slovak Republic: Vydavateľstvo EKONÓM, University of Economics in Bratislava, 2021. p. 272-282. ISBN: 978-80-225-4909-7.
Paper in proceedings (conference paper)
ULČ, J.; MANDEL, M. Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research. Trends Economics and Management, 2021, vol. 15, no. 28, p. 71-91. ISSN: 2336-6508.
Peer-reviewed article not indexed in WoS or Scopus
ULČ, J. Lifecycle of technology start-ups and characteristics of individual stages: New Theoretical Framework. In PERSPECTIVES OF BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT: DIGITAL TRANSFORMATION FOR BUSINESS MODEL INNOVATION. Brno: Brno University of Technology, Faculty of Business and Management, 2021. p. 170-182. ISBN: 978-80-214-6005-8.
ULČ, J. Pitfalls of a Technology Start-up. Workshop specifického výzkumu 2021. Brno: Vysoké učení technické, 2021. p. 147-156. ISBN: 978-80-214-6069-0.
ULČ, J.; CHLEBOVSKÝ, V. Systematic Review of New Trends of SMEs Marketing Strategy. In Merkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. Bratislava, Slovak Republic: Vydavateľstvo EKONÓM, University of Economics in Bratislava, 2021. p. 283-292. ISBN: 978-80-225-4909-7.
ULČ, J.; MANDEL, M. Response of Technology Start-up to the New Theoretical Framework of the Lifecycle and its Stages. In PERSPECTIVES OF BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT: DIGITAL TRANSFORMATION FOR BUSINESS MODEL INNOVATION: COLLECTED ABSTRACTS AND PROGRAMME OF INTERNATIONAL SCIENTIFIC CONFERENCE. Brno: Brno University of Technology, Faculty of Business and Management, 2021. p. 72-72. ISBN: 978-80-214-6004-1.
2020
ULČ, J. Věk koronaviru: První reakce v procesu globalizace a marketingové strategie. Workshop specifického výzkumu 2020. Brno: Vysoké učení technické v Brně, 2020. s. 274-282. ISBN: 978-80-214-5933-5.
2019
ULČ, J. Proces globalizace a jeho dopad na marketing: Narativní rešerše. In Workshop specifického výzkumu 2019. Brno: Vysoké učení technické v Brně, 2019. s. 240-247. ISBN: 978-80-214-5835-2.
*) Citations are generated once every 24 hours.