Publication detail

Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

ULČ, J. MANDEL, M.

Original Title

Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

Type

journal article - other

Language

English

Original Abstract

Technology start-ups go through certain stages in their lifecycle. In each stage of the lifecycle, there is a different approach to marketing strategy and its application through marketing activities. Creating an empirically based framework of a technology startup marketing strategy based on each lifecycle stage will increase the chances of success for such a technology start-up.

Keywords

start-up, technology start-up, start-up development, start-up lifecycle, marketing strategy, marketing mix

Authors

ULČ, J.; MANDEL, M.

Released

31. 12. 2021

Publisher

Brno University of Technology, Faculty of Business and Management

Location

Brno

ISBN

2336-6508

Periodical

Trends in Economics and Management

Year of study

15

Number

28

State

Czech Republic

Pages from

71

Pages to

91

Pages count

21

URL

https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280

BibTex

@article{BUT176393,
  author="Jakub {Ulč} and Miroslav {Mandel}",
  title="Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research",
  journal="Trends in Economics and Management",
  year="2021",
  volume="15",
  number="28",
  pages="71--91",
  doi="10.13164/trends.2021.38.71",
  issn="2336-6508",
  url="https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280"
}