Course detail
Marketing management
FAST-DV59Acad. year: 2009/2010
Marketing management role in company’s practice
Analysis of marketing environment
Marketing strategies planning
Marketing communication
Marketing in construction company (organization, implementation, governing, rating, control)
Language of instruction
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
2.Function of information for the marketing decision-making process
3.Marketing information system
4.Marketing information analysis
5.Marketing strategy planning
6.Marketing analysis of the civil firm
7.-8. Project of the marketing strategy of the firm
9.-11. Presentation of the project of the marketing strategy
12. Civil firm’s marketing strategy management
13. Audit of the marketing strategy in the civil firm
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans