Course detail

Entrepreneurial Practice 2

FP-BEPR2EAcad. year: 2026/2027

Subjects Entrepreneurial Practice 1,2,3 and 4 constitute a logical coherent unit, ensuring continuous development of entrepreneurial and managerial skills. Entrepreneurial Practice 2 focuses on knowledge and skills necessary in the stage of growth of the company. The key output is implementation of business sub-projects, where students will develop knowledge and skills connected with the business activity management. As the part of individual and team study plan, students will co-create their business specialization. Identically, these plans will help to control fulfilment of practical requirements. Link between practical training and ability to develop acquired knowledge is supported by workshops, developing areas corresponding with the current stage of life-cycle of the company. Thus, workshops will serve as a planned specialized development of people inside the company.

Language of instruction

English

Number of ECTS credits

12

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

Course is evaluated with grade credit.

  • Business projects – 40% of evaluation (up to 40 points)
  • Team company development – 10% of evaluation (up to 10 points)
  • Team sessions – 25% of evaluation (up to 25 points)
  • Self-learning – 10% of evaluation (up to 10 points)
  • Excellent project performance – 15% of evaluation (up to 15 points)

Possible extra points

  • ESBD program development – up to 5 points for specific “non-paid” activities like Open days etc.
    • Must be agreed with guide

Self-learning is a mandatory part of the course and must be assessed as acceptable. Failure to complete self-learning activities or an unacceptable formal level means that the course has not been completed.


Detailes are in module booklet (e-elarning).
Participation at the team sessions and other activities is compulsory, controlled and it is included in the final evaluation. Students can miss up to six team sessions per semester including exam period, except the final session focused on evaluation. Those six absences can be compensated by extra projects and tasks defined by the guide. This compensation must be delivered in the end of the credit week latest. If not compensated, the final score will be reduced for two points per each missed sessions.
ABSENCE EXCEEDING FIVE SESSIONS means that student WILL NOT PASS the course Entrepreneurial Practice.
If student miss more than six sessions because of health reasons (must deliver doctors certificate) or because of serious personal reasons, he/she can ask for an individual study plan. Nevertheless, individual study plan is not guaranteed!
Students are evaluated on the base of active participation – that means preparation of topics, materials, working on cases, discussions etc.

Students with an individual study plan must discuss detail requirements with lecturer and their team before the start of semester.

Aims

The objective is to create a space to start own business practice with the emphasis on creation, development and management of small and medium-sized company and related implementation of entrepreneurial projects.
Close interconnection between Entrepreneurial Practice 1,2,3 and 4 is vitally important from the point of development of knowledge and competencies of students.
Specific fields of development within Entrepreneurial Practice 2 are as follows: students will naturally develop their communication and leadership skills. Students will improve acquired knowledge and skills regarding innovations and competitive behaviour of the small company. Students will gain experience as to the assessment of success rate of entrepreneurial activities.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9. (EN)
HITT, M.A., IRELAND, R.D. and R.E. HOSKISSON. Strategic Management - Competitiveness and Globalization: Concepts and Cases. 12th ed. South-Western College Pub, 2017. 896 p. ISBN 978-1-305-50214-7. (EN)

Recommended reading

KANDER, D. All In Startup: Launching a New Idea When Everything Is on the Line. 1st ed. Wiley, 2014. 304 p. ISBN 1118857666. (EN)
KAPFERER, J.N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity). 5th ed. Kogan Page, 2012. 512 p. ISBN 0749465158. (EN)
WÖRDEMANN, W., BUCHHOLZ, A. and N. WILEY. The Impossible Advantage: Winning the Competitive Game by Changing the Rules. 1st ed. Wiley, 2009. 220 p. ISBN 0470717122. (EN)

Classification of course in study plans

  • Programme BAK-ESBD Bachelor's 2 year of study, winter semester, compulsory

Type of course unit

 

Exercise

104 hours, compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

  • Internship Action Planning: Formulation of individual and team plans, including goal setting for the practice.
  • Market & Opportunity Analysis: Identifying business opportunities and evaluating the competitive environment.
  • Business Model & Management: Definition of the business model and application of managerial functions in its development.
  • Team Dynamics & Organization: Organization and development of the team, including role allocation and leadership.
  • Brand Development: Strategy for brand building, identity, and market positioning.
  • Financial Management: Analysis of financial aspects, budgeting, and resource planning for business activities.
  • Project Documentation: Preparation of all underlying data and documentation for plans and projects.
  • Elaboration of Business Plan: Comprehensive development of the formal business plan.
  • Business Project Elaboration: Detailed design and preparation of specific business projects.
  • Implementation & Execution: Elaboration of action plans and the actual implementation of business activities.

 

Professional Knowledge

  • The student explains the principles of the operational functioning of a small business and the development of entrepreneurial projects in the next stage of its life cycle.
  • The student describes the basics of brand development, project management, and the use of market research for company development.
  • The student characterises the interrelations between product or service development, the business model, and company resource management.

Professional Competencies

  • The student is competent to participate in the management and development of an existing team-based company and its entrepreneurial activities.
  • The student is competent to propose updates to the business model and the development plan based on operational experience gained.
  • The student is competent to coordinate team activities related to brand development, products, and entrepreneurial projects.

Professional Skills

  • The student implements entrepreneurial projects and ensures the basic operational, financial, and legal requirements of company functioning.
  • The student applies knowledge from market research, branding, and project management to company development.
  • The student updates the company development plan, the business model, and the development of offered products or services.

Self-study

184 hours, compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Individual preparation for an ending of the course

24 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.