Course detail

Entrepreneurial Practice 1

FP-BEPR1EAcad. year: 2026/2027

Subjects Entrepreneurial Practice 1,2,3 and 4 constitute a logical coherent unit, ensuring continuous development of entrepreneurial and managerial skills. Entrepreneurial Practice 1 gives a strong emphasis on practical development of skills necessary to launch entrepreneurial activity. Key areas are independent development of necessary knowledge from the area of managerial functions in the business activities, outlining of business plans and business models. As the part of individual and team study plan, students will co-create their business specialization. Identically, these plans will help to control fulfilment of practical requirements. Link between practical training and ability to develop acquired knowledge is supported by workshops, developing areas corresponding with the current stage of life-cycle of the company. Thus, workshops will serve as a planned specialized development of people inside the company.

Language of instruction

English

Number of ECTS credits

12

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

Course is evaluated with grade credit.

There are five areas evaluated:
• Business projects – 40% of evaluation (up to 40 points)
• Team company development – 10% of evaluation (up to 10 points)
• Team sessions – 25% of evaluation (up to 25 points)
• Self-learning – 15% of evaluation (up to 15 points)
• ESBD program development – 10% of evaluation (up to 10 points)

Self learning evaluation rules:

Formal requirements – Professional level of writing of  – structure, formal requirements work with sources, methodology, problem definition etc.

    • Written outputs – one professional essay and written reports for the other self learning outputs must be evaluated by guide as “passed” otherwise the course cannot be completed. The guide is evaluating mainly the formal requirements described in the appendix – the professional academic writing.

Self-learning is a mandatory part of the course and must be assessed as acceptable. Failure to complete self-learning activities or an unacceptable formal level means that the course has not been completed.

Detailes are in module booklet (e-elarning).

Participation at the team sessions and other activities is compulsory, controlled and it is included in the final evaluation. Students can miss up to five team sessions per semester including exam period, except the final session focused on evaluation. Those five absences can be compensated by extra projects and tasks defined by the guide. This compensation must defined in the credit week. If not compensated, the final score will be reduced for two points per each missed sessions.

ABSENCE EXCEEDING FIVE SESSIONS means that student WILL NOT PASS the course Entrepreneurial Practice.

If student miss more than five sessions because of health reasons (must deliver doctors certificate) or because of serious personal reasons, he/she must ask for an individual study plan. Nevertheless, individual study plan is not guaranteed!

Students are evaluated on the base of active participation – that means preparation of topics, materials, working on cases, discussions etc.

Students with an individual study plan must discuss detail requirements with lecturer and their team before the start of semester.

Aims

The objective is to create a space to start own business practice with the emphasis on creation, development, and management of small and medium-sized company and related implementation of entrepreneurial projects.
Close interconnection between Entrepreneurial Practice 1,2,3 and 4 is vitally important from the point of development of knowledge and competencies of students.
Specific fields of development within Entrepreneurial Practice 1 are as follows: students will develop their skills in the area of team work, managerial functions in the small company, and business plan formulation. Students will broaden their knowledge in the area of legal and financial aspects of business activity. Students will have opportunity to practically train steps related to preparation and start of business activity.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9. (EN)
HITT, M.A., IRELAND, R.D. and R.E. HOSKISSON. Strategic Management - Competitiveness and Globalization: Concepts and Cases. 12th ed. South-Western College Pub, 2017. 896 p. ISBN 978-1-305-50214-7. (EN)

Recommended reading

KANDER, D. All In Startup: Launching a New Idea When Everything Is on the Line. 1st ed. Wiley, 2014. 304 p. ISBN 1118857666. (EN)
KAPFERER, J.N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity). 5th ed. Kogan Page, 2012. 512 p. ISBN 0749465158. (EN)
WÖRDEMANN, W., BUCHHOLZ, A. and N. WILEY. The Impossible Advantage: Winning the Competitive Game by Changing the Rules. 1st ed. Wiley, 2009. 220 p. ISBN 0470717122. (EN)

Classification of course in study plans

  • Programme BAK-ESBD Bachelor's 1 year of study, summer semester, compulsory

Type of course unit

 

Exercise

104 hours, compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

  • Practice Planning: Formulation of individual and team activity plans and objective setting.
  • Opportunity & Market Analysis: Identification of business opportunities and evaluation of the competitive environment.
  • Business Model Definition: Value proposition design and application of managerial functions in its development.
  • Team Organization & Development: Building team structures, role definition, and human resource management.
  • Legal & Administrative Framework: Selection of legal forms and arrangement of business formalities.
  • Financial Aspects of Business: Budgeting, cost analysis, and financial flow planning.
  • Documentation Preparation: Gathering underlying data and documentation for business plans and projects.
  • Elaboration of Business Plan & Projects: Detailed development of the core business plan and specific project proposals.
  • Action Plans & Implementation: Preparation of implementation schedules and launch of business activities.
  • Final Report Elaboration: Documentation of the internship course, results, and reflection on activities.
  • Defense of Business Projects: Presentation and defense of the business model, plan, and project outcomes.
  • Future Development Strategy: Planning for the sustainability and future growth of company activities.

 

Professional Knowledge

  • The student explains the basic principles of identifying an entrepreneurial opportunity, developing a business model, and preparing a business plan.
  • The student describes the basic legal, administrative, and financial requirements associated with establishing a small business.
  • The student characterises the principles of team organisation, role allocation, and activity planning in the initial stage of company development.

Professional Competencies

  • The student is competent to identify an entrepreneurial opportunity and assess its basic market and implementation potential.
  • The student is competent to participate in the establishment of a team-based company and in the formulation of its basic development framework.
  • The student is competent to cooperate within a team in defining goals, roles, and the first entrepreneurial projects.

Professional Skills

  • The student prepares the documentation required for company establishment and participates in the implementation of its formal creation.
  • The student develops a basic business model, a business plan, and a proposal for the first entrepreneurial projects.
  • The student presents and defends the entrepreneurial intention and the interim outputs of team work.

Self-study

184 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Individual preparation for an ending of the course

24 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.