Course detail

Business Idea Development

FP-BBIDEAcad. year: 2026/2027

The course focuses on developing students' business ideas and their commercialization. It also aims to provide an objective assessment of these ideas, their development, testing, and market launch. The course includes the development of an entrepreneurial team, feedback techniques and their importance in the development of an idea and a team, self-assessment and self-development, team learning and dialogue techniques and their importance for the development of an idea. 

Language of instruction

English

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Course follows up activities in cousres Marketing a Management.

Rules for evaluation and completion of the course

Students will work in teams. Assessment will be based on a multi-criteria evaluation of both team performance and each student's personal contribution to the results achieved. Assessment takes place throughout the semester (60 points) and is based on the final presentation and defense (40 points). The final defense takes place during the final evaluation days, which include team, project, and individual assessments.

Students thus have the opportunity to earn a total of 100 points. The key activities and areas of assessment are: development of a business idea/project, research and analysis necessary for the development of the idea, team development, self-assessment and self-development, defense of the study group's team project, preparation for the establishment of a team company.

Participation in team exercises and other activities is mandatory, monitored, and included in the final assessment. The exercises are directly linked to the exercises in the Marketing and Management courses. Students may miss a maximum of five activities per semester, including any activities taking place during the exam period. It is not possible to miss the final presentation and defense. For each such absence, two points will be deducted from the final score. These five absences can be compensated for by an additional project and assignments given by the instructor. These assignments will only be possible in agreement with the instructor during the credit week.
ABSENCES EXCEEDING 5 TEAM EXERCISES/ACTIVITIES will result in a FAILURE to complete the course.

Students with individual study plans prepare and defend a project assigned by their teacher.

Aims

The aim of the course is to develop approaches to working with ideas and evaluating their business potential. Students will be guided to recognize the connections between decisions in individual areas of the business "agenda," their mutual impacts, and links to the fulfillment of a business idea.

Students will gain the ability to creatively and flexibly develop their business idea in an ever-changing market environment.

Students will learn to use techniques and approaches based on lean canvas, idea validation, and approaches to presenting ideas at various stages of their development.

Students will learn team approaches to idea development and the use of team feedback, team dialogue, and team learning techniques in idea development.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

OSTERWALDER, Alexander a PIGNEUR, Yves, 2010. Business Model Generation - A Handbook for Visionaries Game Changers and Challengers. John Wiley. ISBN 978-0470-87641-1. (EN)

Recommended reading

RIES, Eric. 2024. The Lean Startup. ISBN 978-0-670-92160-7 (EN)

Classification of course in study plans

  • Programme BAK-ESBD Bachelor's 1 year of study, winter semester, compulsory

Type of course unit

 

Exercise

52 hours, compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

The area of idea and project development includes

  • Vision, mission, and goals of the project
  • Lean Canvas
  • Minimal Viable Product
  • Market research tools and their use
  • Validation of the business idea/project
  • Time frame of the business project
  • Financial aspects of the project
  • Plan for further development of the project
  • Presentation of the idea and project
  • Approaches to deciding on project termination

 

The area of team development includes:

  • Team building and development
  • Team dialogue and team learning
  • Team feedback
  • Team role in idea development

Professional Knowledge

  • The student knows the principles of developing, validating, testing, and commercializing a business idea.
  • The student understands the links between key areas of a business project, especially the value proposition, customer, market, financial aspects, and project development steps.
  • The student is familiar with Lean Canvas, MVP, market research, and business idea presentation approaches.
  • is familiar with the principles of team building and development, team dialogue, team learning, and team feedback in the development of a business idea.

Professional competencies

  • The student is able to assess the business potential of an idea and evaluate its prospects for further development and market entry.
  • The student is able to evaluate the suitability of individual validation, testing, and project development procedures at various stages of its development.
  • The student is able to assess the role of the team, the method of cooperation, and the importance of feedback for the development of the idea and project.

Professional skills

  • The student is able to develop a business idea using Lean Canvas and other project development tools.
  • The student is able to design and implement a basic idea validation process, use selected market research tools, and prepare a project presentation.
  • The student is able to use team dialogue, team feedback, and elements of team learning in the development of a business idea.

Self-study

60 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Individual preparation for an ending of the course

18 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.