Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

To successfully complete the course, students must obtain course credit and pass the final examination. The detailed requirements for both components are specified below.

Full-time study

Course credit – assessment of practical assignments

Students progressively complete three practical assignments during the course:

1. Strategic System Diagnosis;
2. Strategic Development Proposal;
3. Strategic Change Implementation Plan.

The assignments are completed in teams and submitted by the deadlines specified in the course schedule. Each assignment is assessed on a scale of up to 10 points. A minimum total of 15 points is required to obtain course credit.

The main assessment criteria are active participation, effective teamwork, appropriate application of strategic management concepts and analytical tools, quality of analysis, ability to identify and interpret relevant relationships, feasibility of the proposed solutions, use of relevant sources, and clarity of presentation and argumentation.

The points earned for the practical assignments contribute to the overall course assessment and are carried forward to the final examination.

Full-time study and individual study plan (ISP)

Final examination and assessment

The final examination takes the form of a simulated management board presentation. Students work in teams of three to five and prepare, present and defend an integrated strategic development proposal for a selected organisation.

The final presentation must integrate:

• a strategic system diagnosis;
• proposed strategic choices and sources of competitive advantage;
• a transformation and change-management approach;
• an implementation roadmap;
• proposed KPIs and/or OKRs;
• a responsibility model based on the RACI framework.

During the presentation and defence, students must demonstrate both theoretical knowledge and the practical ability to apply the concepts, methods and tools covered in the course. The assessment considers the quality and coherence of the analysis, justification of strategic choices, feasibility of implementation, appropriate use of course methods, quality of the presentation, and responses to questions.

The examination is assessed on a scale from 0 to 100 points and converted into the corresponding ECTS grade. The team presentation is assessed collectively; however, the lecturer may adjust individual grades based on each student’s contribution and performance during the defence. Coursework points are included in the overall course assessment. A student wishing to improve the resulting grade may take an individual oral examination.

Examination arrangements

• The examination lasts approximately four to five hours and includes at least two breaks.
• Students may use only the materials and equipment authorised by the lecturer.
• Students are advised to have a laptop or tablet available during the examination.
• Examination retakes are organised in accordance with the applicable Study and Examination Regulations.

Students with an individual study plan (ISP)

Students following an ISP must individually complete three practical assignments corresponding to the main stages of the course: strategic system diagnosis, strategic development proposal, and strategic change implementation plan. All assignments must be submitted no later than the end of the 13th week of the semester.

Course is focused on explanation of strategic management as a fundamental point of complex strategic development of company.

Students will learn application of strategic principles on all company management levels. Students obtain knowledge of approaches and methods of strategic analysis for complex evaluation of market environment and company potential. Students will be familiar with key approaches combining formulation and implementation of strategy of development of company.

• Programme MGR-IBM Master's 1 year of study, winter semester, compulsory