Course detail

Business Laboratory

FP-PLABAcad. year: 2026/2027

Most startups fail not because of a lack of technical skills, but because they create a product that no one wants. In today's dynamic environment, it is no longer enough to simply understand code or system architecture. Success in the IT sector requires the ability to identify real user problems and transform technological solutions into a sustainable business model. Startups need to quickly test, without unnecessary waste of investment and time, whether the product they are working on has the potential to be successful in the market. The course provides a safe "laboratory" environment where students, as part of a Minimum Viable Team (MVT), experience what it is like to be at the birth of a digital product from the first ideation through validation of market potential. The task is not only to support student creativity and entrepreneurship, but also to transform thinking from a feature developer to a value architect.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Entry knowledge

Before studying the subject, students must have the following knowledge and skills: creative thinking, the ability to communicate and present their ideas both in a team and individually.

Rules for evaluation and completion of the course

To successfully complete the course, the student must work in a team to prepare and defend a semester thesis and pass a final test. To be awarded a graded credit, the following conditions must be met:

  1. Development of a team project in the form of a business model – 0-70 points according to the quality assessment of individual parts (35 points are required)
  2. Theoretical assumptions test – 0-30 points (15 points are required)

In total, the team can obtain up to 70 points from the team project, which are divided according to the qualitative assessment criteria as follows:

  • Customers – problem – existing solutions on the market – 15 points
  • Value for customers – product solution – 15 points
  • Pricing model – cost and revenue structure – 15 points
  • Marketing channels – key metrics – 15 points
  • Interconnection of individual parts of the model – 10 points

Overall classification of the course assessment:
A–90–100 points
B–80–89 points
C–70–79 points
D–60–69 points
E–50–59 points
F–49 and less points.

Reasons for not awarding credit:

  • Absence from presenting the project within the team.
  • Failure to submit the team project, absence of implementing the test in the issue.
  • Obtaining 49 or less points.

The test of theoretical assumptions in the issue will be based on the information presented in the lectures. Its task is to verify the student's general knowledge and overview of the issue. The student must obtain at least 50% of the points from the test, i.e. 15 points. If the student does not obtain the minimum points in the 1st term, he/she has the opportunity to write a remedial credit test. The test is a mandatory part for awarding a graded credit. The course and form of the test will be specified.

The content explanation in the lecture directly follows the practical application of knowledge in the exercises. Therefore, the student enters the exercise with previous knowledge of the issue discussed in the lecture. Participation in lectures and exercises is not mandatory. Transfer between exercises is possible only after individual agreement with the teacher.

Students with an individual study plan (ISP) work on their semester work individually, which they submit to the instructor according to individually agreed conditions and then defend.

Aims

The goal is to provide knowledge and methodological support to students for building successful startups with innovative products or services in the IT field through the principles of lean business, which emphasize rapid testing of visions, understanding customer problems and creating a minimum viable product. The explanation includes a broader view of startups in the area of ​​setting roles in the team, through global trends and opportunities in the industry, the issue of market segmentation, customer value to the analysis of existing solutions on the market and pricing models. The goal is for the student to understand that the key to success is not only the idea itself, but above all the validation of market assumptions and the ability to commercialize innovations. IT start-ups must find a viable business model, not just a technical solution, to succeed in the market.
The goal of the exercise is to practically master theoretical knowledge and enable student teams not only to generate ideas, but especially to test them and pivot to a business model that can actually work, without unnecessary waste of resources and time.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

CROLL, Alistair; YOSKOVITZ, Benjamin; JUREK, Viktor. Lean analýza: využijte data k rychlejšímu vybudování lepšího start-upu. BizBooks, 2016. (CS)
Maurya Ash. LEAN PODNIKÁNÍ. Přejděte od plánu A k plánu, který funguje. BizBooks, 2016. ISBN 978-80-265-0506-8. (CS)
Osterwalder, A. a kolektiv. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. 2. vydání. BizBooks, 2015, 278 stran. ISBN 978-80-265-0425-2. (CS)
DAVIDSON, Neil. Don’t Just Roll the Dice. 2009. A usefully short guide to software pricing. ISBN 978-1-906434-38-0 (EN)
Ries, Eric. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. BizBooks, 2015. (CS)

Recommended reading

AULET, Bill. Disciplined entrepreneurship. 24 STEPS TO A SUCCESFULL STARTUP. John Wiley & Sons, 2013. ISBN 978-1-118-72081-3. (EN)
CHASTON, Ian. Technological entrepreneurship. Technology-Driven vs Market-Driven Innovation. Palgrave Macmillan, 2017. ISBN 978-3-319-45850-2. (EN)

Classification of course in study plans

  • Programme BIT Bachelor's 1 year of study, summer semester, elective
  • Programme BIT Bachelor's 1 year of study, summer semester, elective
  • Programme BAK-MIn Bachelor's 1 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Syllabus

Content of lectures:
1. Introduction to small business, history, basic concepts, definitions, facts.
2. Setting up a small business step by step.
3. Business model of a small company.
4. Choosing a business entity, advantages and disadvantages. Establishment location.
5. Business plan and strategy, small business growth model, stage and crisis.
6. Management of small enterprise resources, limited marketing, financial aspects, starting capital.
7. Exit of a small company, insolvency law.

Exercise

13 hours, compulsory

Teacher / Lecturer

Syllabus

The content of the exercise relates to the following topics:
1. Conditions and progress, presentation of the team project and issues, formation of teams and selection of topics for business.
2. Put the idea on paper - the Lean CANVAS methodology. Customer-problem or customer-problem? Initial customers and available market alternatives for customers, deeper unique customer value (UVP) analysis
3. Product technical solution, minimum product strategy (MVP), customer paths, key metrics, pricing model and pricing strategies, cost structure, unfair (competitive) advantage.
4. Evaluate your business models, the scalability of the business model, systematically minimize the risk from the model: product – market – customer. How and what to present? 

Individual preparation for an ending of the course

20 hours, optionally

Teacher / Lecturer

Self-study

45 hours, optionally

Teacher / Lecturer