Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

To pass the course, students must receive a credit and pass the exam. Specific conditions for individual parts are specified below.

Full-time study

Credit – exercise assessment

Six tasks are gradually completed during the course, each graded on a scale of up to four points. The outputs are submitted as part of the given course. A minimum of 15 points is required to receive credit. The primary criteria for evaluation are activity, teamwork, the ability to interpret and present results, work with given approaches and sources, and the form of presentation.

Subtasks are completed in teams. The points earned are included in the overall classification and each student carries them over to the exam – see the exam evaluation conditions.

Combined form of study

Subtasks – evaluation of work during the intensive course

Four tasks are gradually completed during the individual intensive courses, each evaluated with up to six points. The outputs are submitted during the given intensive course. The primary focus of the assessment is on activity, teamwork, the ability to interpret and present results, working with given approaches and sources, and the form of presentation. Subtasks are completed in teams. The points earned are included in the overall classification and each student carries them over to the exam – see exam assessment conditions. Students who do not participate in the seminar will not be able to earn these points and will complete the course based only on the points earned in the exam.

Full-time and combined form of study and ISP

Final exam and its evaluation

The exam takes the form of a team workshop. Students are divided into teams of 3 to 5 people for the exam. They gradually work on 4 assigned tasks, which the team presents and defends. During the processing, presentation, and defense, it is necessary to demonstrate both practical skills and theoretical knowledge of the given topic. Each task is evaluated separately with points from 0 to 100 and a corresponding grade according to ECTS. The team is evaluated as a whole. The points earned in the exercises can be used by the student to improve their evaluation of individual tasks. The final grade is then given as the average of the evaluations of all tasks. If the student wants a better grade than the one they have earned, an individual oral exam is possible.

Exam description

• The exam lasts 4–5 hours. There are at least two breaks during the exam.
• During the exam, only permitted materials and equipment may be used .
• It is recommended to have a laptop or tablet, or possibly a smartphone, available for the exam.

The dates for retaking exams are governed by the study and examination rules.

Students with an individual study plan (ISP)

Students with an ISP must individually complete 5 partial tasks with a deadline for submission no later than the end of the 13th week of the semester and pass a final exam. Exam format – see above. The conditions for completing partial tasks and selecting topics are published in e-learning.

Students with an ISP must contact the lecturer by the end of the 4th week of the semester at the latest to clarify the assignments and the form of submission.

Each assignment is graded on a scale of up to five points. A minimum of 15 points is required to receive credit. The points earned are included in the overall grade – see exam conditions.

The objective of the course is to make students familiar with the strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.
Students will have a clear idea of strategic management process and principals of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business and functional strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.

• Programme MGR-IM-KS Master's 1 year of study, winter semester, compulsory
  
• Programme MGR-SRP-KS Master's 1 year of study, winter semester, compulsory
  
• Programme MGR-UFRP-KS Master's 2 year of study, winter semester, compulsory-optional
  
• Programme MPC-EVM Master's 2 year of study, winter semester, compulsory