Czech

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Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semester.

Completion of the course for students with individual study:
Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semester

Completion of the course in distance form:
Exam: test through e-learning. The exam is classified according to the ECTS scale.

Checking the results of independent work on assigned tasks.

The aim is to enable students to understand the issues of Competitive Intelligence processes needed to obtain information about the competitive environment and to provide students with the knowledge for their legal acquisition with their subsequent evaluation.
Furthermore, students must understand how to approach the issue of the quality of information needed to obtain background information for strategic decisions of top management, including identification and subsequent analysis of misinformation.
Knowledge
Knowledge of modern approaches and methods of legally obtaining information about a competing company, competitive environment, including the creation of added value necessary for intelligence. Basics of intelligence analysis of acquired information. Analysis of competitive hypotheses, check of key assumptions, time analysis, patent analysis. Software tools used in Competitive Intelligence. Basic forms of organization of the Competitive Intelligence process in a company. Knowing the most common causes of Competitive Intelligence failure.
Skills
Ability to correctly analyze the examined problem, propose a thought model of the problem, identify the information gap, perform intelligence analysis of the information obtained. To create a basis for strategic decision-making by predicting probable hypotheses. They will acquire basic approaches to the protection of business secrets of the company.
Competence
The listener will have competencies of the Competitive Intelligence Process Manager

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BARTES, František. Konkurenční zpravodajství. Tvorba podkladů pro strategické rozhodování podniku. Praha: Grada, 2022. ISBN 978-80-271-3504-2. (CS)

FULD, L, M., 1995: The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4.
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6.
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.