Course detail

Competitive Intelligence

FP-OciPAcad. year: 2022/2023

The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

Prerequisites

The process of strategic management, business analysis professional environment, analysis of internal company factors, basic computer skills.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Course completion:
Credit: elaboration of semester work.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale.

Completion of the course for students with individual study:
Credit: elaboration of a semester work, which will be sent to the lecturer.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale.

Completion of the course in distance form:
Credit: elaboration of semester work.
Exam: test through e-learning. The exam is classified according to the ECTS scale.

Course curriculum

Introduction
Intelligence analysis information
Competitive intelligence (CI) cycle
Selected methods for CI
Counter Competitive Intelligence (CCI)
Organizational forms of CI
The process of implementation of CI in the company

Work placements

Not applicable.

Aims

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Specification of controlled education, way of implementation and compensation for absences

Checking the results of independent work on assigned tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BARTES, František. Konkurenční zpravodajství. Tvorba podkladů pro strategické rozhodování podniku. Praha: Grada, 2022. ISBN 978-80-271-3504-2. (CS)

Recommended reading

CARR, M. M. a R. BASCH. Super searchers on competitive intelligence: the online and offline secrets of top CI researchers. Medford, N.J.: CyberAge Books, 2003. ISBN 0-910965-64-1.
FULD, L, M. The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4.

Classification of course in study plans

  • Programme MGR-MEO Master's 1 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

1. Introduction, definition of CI, basic concepts CI.
2. Background to CI.
3. CI Intelligence Process. Basic Intelligence Process CI.
4. A five-phase model of the Intelligence Process.
5. ACH method - 1.part.
6. ACH method - 2.part.
7. ACH method - 3.part.
8. Validation of Key Assumptions.
9. Time analysis, patent analysis.
10. Counter Competitive Intelligence - 1.part.
11. Counter Competitive Intelligence - 2.part.
12. The process of introducing CI in the enterprise.
13. The most common mistakes in introducing CI into an enterprise.

Exercise

13 hod., compulsory

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

1. Ethics in Competitive Intelligence
2. Modern concept of Competitive Intelligence
3. Analysis of competing hypotheses - Part 1.
4. Analysis of competing hypotheses - Part 2.
5. Checking key assumptions.
6. Competitive Intelligence reporting audit.
7. Basic Counter Competitive Intelligence reporting process. Inclusion: Checking missions completed, submitting seminar work.