Course detail
Social Communication
FAST-BZ003Acad. year: 2022/2023
Society, group and team; general sociology, evolution of communication, the theory of communication, interpersonal and work relations, modern presentation and communication, public relations, individual and work communication, communication in human resource management, communication in management, communication with public and with media, modern styles in communication.
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Course curriculum
2. Social psychology and its place in personal life; Psychological terminology - memory, speech and mind.
3. Methods of psychological and communication research: Dialog, questionnaire, anamnesis. Education and self-education. The influence of environment on personality.
4. Personality, general questions and structure of personality. Temperament and character. Types of personality. Intelligence and intellect.
5. Development and formation of a personality. Age periods of a personality development. Biological and sociological determination of personality.
6. Learning, social learning and its importance and types. General mechanisms of learning. Problems with learning in professional and personal life. Social learning styles.
7. Stress and its managing methods. Psychical hygiene. Mechanisms of adaptation.
8. Basic paradigms of sociological thinking. Sociological terms: Society, organization, group, culture, social status.
9. Communication theory, its application to society, to person and to future life career.
10. Social structure, social control, socialization. Communication: as means of problem of living in society.
11. Job choice as individual’s, sociological and communication problem. Presentation and interpretation of social situations in professional and personal life.
12. Rhetoric and communication. Quality of speech. Appropriate grammatical and rhetorical principles of public speech.
13. Analysis of some frequent lapses in communication in public speech.
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Basic literature
KOHOUTEK, Rudolf. Základy sociální psychologie. Brno: CERM. 1998. ISBN 80-7204-064-2. (CS)
MIKULÁŠTÍK, Milan. Komunikační dovednosti v praxi. Praha: Grada. 2003. ISBN 80-247-0650-4. (CS)
VYBÍRAL, Zbyněk. Psychologie komunikace. Praha: Portál. 2009. ISBN 978-80-7367-387-1. (CS)
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