Course detail
Principles of Entrepreneurship
FP-BPENEAcad. year: 2020/2021
Course serve basic demarcation of all entrepreneurship area from the point of view theory as well as practice. Course concentrate on the company life curve, i.e. from decision making of potential future entrepreneur about entrepreneurial activity, across process company creation and its management in the area of growth, until survival and decline.
Language of instruction
English
Number of ECTS credits
6
Mode of study
Not applicable.
Guarantor
Department
Learning outcomes of the course unit
Knowledge: students will be able to know modern theory used in all entrepreneurial process.
Skills: students will be able:
1. Criticaly analyse and evaluate entrepreneurial environment in global context.
2. Define, evaluate and choose appropriate form of entrepreneurial activity and to create business plan.
3. Analyse and evaluate position of the entrepreneurial entity on the market.
4.To formulate strategic goals and plans.
Competencies: students acquire basisc competencies necessary for creation of own company and the company future development.
Skills: students will be able:
1. Criticaly analyse and evaluate entrepreneurial environment in global context.
2. Define, evaluate and choose appropriate form of entrepreneurial activity and to create business plan.
3. Analyse and evaluate position of the entrepreneurial entity on the market.
4.To formulate strategic goals and plans.
Competencies: students acquire basisc competencies necessary for creation of own company and the company future development.
Prerequisites
Before the study of the course students must to have next knowledge and skills: creative thinking for creation of own business.
Co-requisites
Not applicable.
Planned learning activities and teaching methods
Lectures have character of interactive interpretation. Knowledge from lectures will be practicised on seminars.
Due to the security situation in the Czech Republic and the Rector's or the Dean's Directive, teaching may be conducted in electronic form. Teaching conditions will be explained to students in a lecture or exhibited in the news of the subject.
Due to the security situation in the Czech Republic and the Rector's or the Dean's Directive, teaching may be conducted in electronic form. Teaching conditions will be explained to students in a lecture or exhibited in the news of the subject.
Assesment methods and criteria linked to learning outcomes
For successful completing of exam is demanded:
1. Active participation and course unit credit.
2. Successful passing of written exam (5 open questions, each 20 points) max. 100 points. Duration of written axam 60 minutes.
3. Total number of points must be more than 60 points.
For evaluatuion will be used axis:
A 91 - 100 points
B 81 – 90 points
C 71 – 80 points
D 61 – 70 points
E 51 – 60 points
F 50 and less points
Students are encouraged to continuously study the lectured material. Approximately in the middle of the semester, students' knowledge will be verified by a short test. The form of the test will depend on the epidemiological situation.
Individual study plan: students who have an approved Individual Study Plan will actively cooperate in the preparation of a team business plan for obtaining course unit credit.
They will perform the final test by contact form according to standard conditions no later than March 31, 2021.
Recognition of a subject from a foreign university of study as the subject Principles of Entrepreneurship is governed by the Directive of the Dean of the Faculty of Business and Management and is assessed by the subject guarantor.
1. Active participation and course unit credit.
2. Successful passing of written exam (5 open questions, each 20 points) max. 100 points. Duration of written axam 60 minutes.
3. Total number of points must be more than 60 points.
For evaluatuion will be used axis:
A 91 - 100 points
B 81 – 90 points
C 71 – 80 points
D 61 – 70 points
E 51 – 60 points
F 50 and less points
Students are encouraged to continuously study the lectured material. Approximately in the middle of the semester, students' knowledge will be verified by a short test. The form of the test will depend on the epidemiological situation.
Individual study plan: students who have an approved Individual Study Plan will actively cooperate in the preparation of a team business plan for obtaining course unit credit.
They will perform the final test by contact form according to standard conditions no later than March 31, 2021.
Recognition of a subject from a foreign university of study as the subject Principles of Entrepreneurship is governed by the Directive of the Dean of the Faculty of Business and Management and is assessed by the subject guarantor.
Course curriculum
Basic content of lectures relate to the next areas:
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.
Students will have the opportunity to visit the South Moravian Innovation Center-JIC. The visit will be organized during the semester. The visit will be specified in the lecture, or students will organize visit individually. The form of the visit will depend on the epidemiological situation.
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.
Students will have the opportunity to visit the South Moravian Innovation Center-JIC. The visit will be organized during the semester. The visit will be specified in the lecture, or students will organize visit individually. The form of the visit will depend on the epidemiological situation.
Work placements
Not applicable.
Aims
Course objective is to give students basic knowledge for analysis and evaluation of own potential for individual conducting of business and formulation of strategic objectives and plans for entrepreneurial activity. Partial objective of the course is presention of appropriate business entity and for this entity to create business plan.
Specification of controlled education, way of implementation and compensation for absences
In the case of long-term absence in the course for medical or social reasons, the teacher will be provided with a substitute task.
Recommended optional programme components
Not applicable.
Prerequisites and corequisites
Not applicable.
Basic literature
BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9. (EN)
BYGRAVE, William D a Andrew ZACHARAKIS. Entrepreneurship. Hoboken: John Wiley, 2008. ISBN 978-0-471-75545-6. (EN)
HISRICH, Robert D a Michael P PETERS. Entrepreneurship. 4th ed. Boston: Irwin/McGraw-Hill, 1998. ISBN 0256234787. (EN)
BYGRAVE, William D a Andrew ZACHARAKIS. Entrepreneurship. Hoboken: John Wiley, 2008. ISBN 978-0-471-75545-6. (EN)
HISRICH, Robert D a Michael P PETERS. Entrepreneurship. 4th ed. Boston: Irwin/McGraw-Hill, 1998. ISBN 0256234787. (EN)
Recommended reading
Not applicable.
Classification of course in study plans
Type of course unit
Lecture
26 hod., optionally
Teacher / Lecturer
Syllabus
Basic content of lectures relate to the next areas:
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.
Exercise
13 hod., compulsory
Teacher / Lecturer
Syllabus
1. Introduction to the exercises, assignment of a team project
2. The business process and the influences affecting it
3. Assessment of self-evaluation, strength and weakness, uniqueness
4. Generate ideas for future business
5. Evaluation of ideas and self-evaluation penetration
6. Marketplace ranking, who will be the customer, what can be done for future customers
7. Selection of the appropriate business entity
8. Creating a business model
9. Creating a business plan
10. Business management during growth, survival, or decline
11. Internationalize or Stay in Domestic Markets?
12. Choice of exit strategy
13. Engaging family members in business
2. The business process and the influences affecting it
3. Assessment of self-evaluation, strength and weakness, uniqueness
4. Generate ideas for future business
5. Evaluation of ideas and self-evaluation penetration
6. Marketplace ranking, who will be the customer, what can be done for future customers
7. Selection of the appropriate business entity
8. Creating a business model
9. Creating a business plan
10. Business management during growth, survival, or decline
11. Internationalize or Stay in Domestic Markets?
12. Choice of exit strategy
13. Engaging family members in business