Course detail
Museum and Galleries in Practice
FaVU-3MUGA-LAcad. year: 2011/2012
4. Museum products and their socal impact
a. acquisitions
b. expositions and shows
c. other professional and reasearch activities (collection catalogues, exhibition catalogues, memorial volumes, magazines, research projects, grants, international cooperation
5. museum and gallery marketing
a. public use of the musem, current trends
b. segmentation of the audience and target groups, building of the audience, PR and communication, the creation of communicative strategies, museums and galleries and their relationship to traveling and culture tourism
Language of instruction
Mode of study
Guarantor
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
a. acquisitions
b. expositions and shows
c. other professional and reasearch activities (collection catalogues, exhibition catalogues, memorial volumes, magazines, research projects, grants, international cooperation
5. museum and gallery marketing
a. public use of the musem, current trends
b. segmentation of the audience and target groups, building of the audience, PR and communication, the creation of communicative strategies, museums and galleries and their relationship to traveling and culture tourism
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Ladislav Kesner O narcisismu uměleckého světa a zodpovědnosti muzeí Umělec 1997, č. 3: 7.
Muzeum jako proměnlivá scéna, Kaliopi Chamonikola, Bulletin MG v Brně
Recommended reading
Classification of course in study plans