Project detail

STAR: Sustainability Transformation: Research and Innovation Network for Quality Information, Better Sustainability Reporting Practices and Business Resilience

Duration: 1.1.2025 — 31.12.2028

Funding resources

Evropská unie - Marie Skłodowska-Curie Actions

On the project

Sustainability Transformation: Research and Innovation Network for Quality Information, Better Sustainability Reporting Practices and Business Resilience

Keywords
organizational development; cultural context; innovation; transnational comparison

Mark

HORIZON-MSCA-2023-SE-01

Default language

English

People responsible

Konečná Zdeňka, doc. Ing., Ph.D. - principal person responsible
Keuscher Thierry, M.A. - fellow researcher
Koprna Gregor, Ing. - fellow researcher
Krist Jan, Ing. - fellow researcher
Líška Michal, Ing. - fellow researcher
Pfeifer Marcel Rolf, Ing., Ph.D. - fellow researcher

Units

Institute of Management
- responsible department (10.6.2024 - not assigned)
Institute of Management
- beneficiary (1.1.2025 - 31.12.2028)

Results

LÍŠKA, M.; KONEČNÁ, Z. Developing Organizational Competence and Trust for AI Adoption. In Region in the Development of Society 2025. Brno: MENDELU, Faculty of Regional Development and International Studies, 2025. 9 p. ISBN: 978-80-7701-082-5.
Detail

KONEČNÁ, Z.; VALLIAPPAN, R.; RAMACHANDRAN, K.; CHENXI, W.; MANAIRKARASI, V. AI in data-driven marketing: Decoding consumer choices and behaviours. In Data Engineerign for Data-Driven Marketing. Leeds, UK: Emerald Publishing, 2025. p. 33-45. ISBN: 9781836623274.
Detail

KONEČNÁ, Z.; LÍŠKA, M. ESG Reporting as a Core Managerial Competence in the Age of AI. In International Multidisciplinary Scientific GeoConference SGEM Conference Proceedings. Vienna: STEF92 Technology Ltd., 2025. 6 p. ISBN: 978-619-7603-87-3.
Detail

Link