Sustainability Transformation: Research and Innovation Network for Quality Information, Better Sustainability Reporting Practices and Business Resilience

Keywords
organizational development; cultural context; innovation; transnational comparison

HORIZON-MSCA-2023-SE-01

English

Konečná Zdeňka, doc. Ing., Ph.D. - principal person responsible
Keuscher Thierry, M.A. - fellow researcher
Pfeifer Marcel Rolf, Ing., Ph.D. - fellow researcher

Institute of Management
- responsible department (10.6.2024 - not assigned)
Institute of Management
- beneficiary (10.6.2024 - not assigned)

KONEČNÁ, Z.; VALLIAPPAN, R.; RAMACHANDRAN, K.; CHENXI, W.; MANAIRKARASI, V. AI in data-driven marketing: Decoding consumer choices and behaviours. In Data Engineerign for Data-Driven Marketing. Leeds, UK: Emerald Publishing, 2025. p. 33-45. ISBN: 9781836623274.
Detail

Responsibility: Konečná Zdeňka, doc. Ing., Ph.D.