Fulfilment of thesis objectives (75 %)

The thesis fulfils its main objective of proposing a Go-to-Market strategy for the selected digital platform . The output is not only formal but also supported by real platform data and pilot validation. The objective is therefore met at a solid level, although with limited generalizability.

Methodology and approach (78 %)

The methodology is appropriate and combines theoretical frameworks with primary data from a real pilot cycle . This strengthens the credibility of the conclusions. Minor limitations include partial measurement gaps and reliance on a limited empirical base.

Ability to analyse and interpret results (75 %)

The analytical section is detailed and well structured. The author demonstrates strong understanding of platform dynamics and derives actionable conclusions, particularly regarding activation mechanisms and the cold start problem. Some findings could be more concise, but overall the analytical level is above average.

Quality of the Go-to-Market strategy (70 %)

The thesis presents a structured and operational GTM strategy including phasing, acquisition logic, pricing transition, KPIs, timeline, and budget .

Strengths:

clear sequencing and internal consistency

strong focus on key constraint (cold start)

use of real behavioural data

Limitations:

dependence on a limited pilot dataset

some elements (e.g. scaling and retention) remain only partially validated

responsibility allocation is not explicitly defined

The GTM strategy is therefore well developed but not fully complete at a robust execution level.

Practical applicability (72 %)

The work has high practical relevance and reflects real startup conditions. The proposals are applicable in practice; however, their reliability depends on further validation and scaling beyond the initial pilot context.

Structure and language quality (80 %)

The thesis is clearly structured and logically organised . The language is professional and precise.

Use of sources (75 %)

Relevant academic sources are used appropriately , and their connection with primary data improves the overall validity of the results.

Overall evaluation: 72 % 

The thesis presents a well-designed and practically oriented Go-to-Market strategy supported by real data. Its main strengths lie in its structured approach and connection between analysis and proposals.

Limitations stem from the narrow empirical base, partial validation of key assumptions, and some missing operational elements (e.g. responsibility structure). The work is clearly above average in execution but does not fully reach the level of a fully validated GTM strategy.

The bachelor's thesis is of a very good standard and meets the requirements for a bachelor's thesis.