Fulfilment of thesis objectives (60 %)

The main objective – to propose a marketing communication strategy for the RiseHigh platform – is formally fulfilled . The thesis follows the required structure and includes theoretical, analytical, and proposal sections. However, the actual level of fulfilment is limited, as a substantial part of the output remains on a descriptive level and lacks sufficient analytical depth.

Methodology and approach (55 %)

The thesis applies standard strategic tools (PESTLE, SWOT, benchmarking) , which is appropriate in principle. Nevertheless, the methodological rigor is low. The work relies almost exclusively on secondary data and internal platform information, without conducting any primary research or systematic validation of key assumptions. This significantly weakens the credibility of the results.

Ability to analyse and interpret results (52 %)

The interpretation of findings is one of the weakest aspects of the thesis. While the author presents results in a structured way, the interpretation is largely uncritical and often directly follows initial assumptions. Key conclusions (e.g., effectiveness of communication channels or market attractiveness) are not sufficiently supported by empirical evidence and lack discussion of limitations .

Practical applicability (62 %)

The thesis contains a relatively detailed proposal (campaign design, budget, timeline) , which gives it a certain practical dimension. However, the applicability is significantly limited by the unrealistic and insufficiently justified assumptions, particularly regarding expected performance metrics, user acquisition, and conversion efficiency.

Structure and language quality (75 %)

The thesis is well structured and follows a logical progression . The language is formally correct and stylistically strong. However, the text often resembles a marketing presentation rather than an academic analysis, with emphasis on persuasive formulation rather than critical evaluation.

Use of sources (58 %)

Relevant literature is used and appropriately cited . However, the thesis relies heavily on internal data and secondary sources without sufficient critical reflection. The absence of independent empirical validation significantly limits the robustness of the conclusions.

Overall evaluation: 58 % (E)

The thesis meets the basic formal requirements and is therefore still defendable. However, its academic quality is limited by insufficient methodological rigor, lack of primary research, and weak critical interpretation of findings. The work demonstrates effort in structure and presentation but does not fully meet the expected analytical depth of a bachelor’s thesis.

Main weaknesses

absence of primary research and validation of key assumptions predominantly descriptive rather than analytical approach lack of critical reflection on results strong dependence on internal data without verification unrealistic and weakly justified assumptions in the proposal part marketing-oriented style prevailing over academic analysis 

Questions for the defence:

 Which parts of your proposal do you consider the least reliable from today’s perspective?

What are the biggest risks when implementing your proposed strategy in real conditions? 

This bachelor's thesis barely meets the minimum requirements for such a thesis, particularly in terms of academic rigor.