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Bachelor's Thesis
Author of thesis: Bc. Marek Košťál
Acad. year: 2025/2026
Supervisor: doc. Ing. Vít Chlebovský, Ph.D.
Reviewer: Ing. Jakub Ulč
This bachelor's thesis develops a feasibility study for a digital two-sided platform connecting university students with early-stage technology companies through performance-based challenges. The theoretical part establishes the UNIDO framework, two-sided platform economics, Lean Startup methodology, and gamification theory. The analytical part comprises a PESTLE analysis, competitive landscape assessment, Lean Canvas formalization, and qualitative MVP testing with seventeen student and five startup respondents. The proposal part specifies the platform's technical architecture, and a three-scenario financial model, concluding with a conditional Go recommendation for the platform's implementation.
feasibility study, digital platform, two-sided market, gamification, Lean Startup, MVP testing, junior recruitment, financial analysis
Date of defence
22.06.2026
Result of the defence
Defended (thesis was successfully defended)
Grading
B
Process of defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the question from the supervisor's assessment in full, the question from the opponent's assessment in full. Questions from committee members: 1. Ing. Bumberová: On what assumption do you evaluate the dynamics of the proposals? - partly answered 2. Ing. Bumberová: How the factors from the PESTLE analysis effeect the proposals? - answered 3. Ing. Bumberová: How you costs woll grow with the growing amoutn of customers? - answered On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Language of thesis
English
Faculty
Fakulta podnikatelská
Department
Department of Management
Study programme
Entrepreneurship and Small Business Development (BAK-ESBD)
Composition of Committee
doc. Ing. Robert Zich, Ph.D. (předseda) Ing. David Havíř, Ph.D. (člen) Ing. Jakub Ulč (člen) Ing. Veronika Bumberová, Ph.D. (člen) doc. Ing. Vít Chlebovský, Ph.D. (místopředseda)
Supervisor’s reportdoc. Ing. Vít Chlebovský, Ph.D.
Grade proposed by supervisor: B
Reviewer’s reportIng. Jakub Ulč
Grade proposed by reviewer: A
Responsibility: Mgr. et Mgr. Hana Odstrčilová