This bachelor's thesis examines the use of design and marketing strategies in the promotion
of harmful products — specifically single-use electronic cigarettes — and their targeting of young
users. The work approaches the subject from a design perspective, investigating how products
deliberately build attractiveness, trust, and accessibility, and how these same principles can be
turned into tools for developing critical thinking in the target audience.
The outcome is a prototype educational workshop for students aged 10–13, designed for
school environments. The workshop is built around a participatory approach: using a web
application, students design a fictional product for an assigned persona, only to discover that
they have unknowingly applied the same strategies used by real e-cigarette manufacturers.