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Bachelor's Thesis
Author of thesis: Bc. Matěj Vitouch
Acad. year: 2019/2020
Supervisor: prof. Ing. Alena Kocmanová, Ph.D.
Reviewer: Ing. Tomáš Heralecký, Ph.D.
The aim of this Bachelor thesis is the measurement of financial situation and performance of the company HOST - vydavatelství, s.r.o. based on financial analysis. The first part describes the theoretical basis and terms of financial analysis, which are used in the following parts of the thesis. Next part describes the specifics of book market, because to understand the financial analysis, we first need to understand the market, in which the company operates. In the third part, these theoretical bases are practically used for describing the financial state of the company. The last part contains suggestions for solutions that should lead to an improvement of the financial situation of the selected company.
Financial analysis, financial statements, horizontal analysis, vertical analysis, liquidity, profitability
Date of defence
23.07.2020
Result of the defence
Defended (thesis was successfully defended)
Grading
C
Process of defence
Otázka oponenta práce – zodpovězeno Ing. Karel Doubravský, Ph.D. – Nebylo by zákazníkům lepší dát vedet, že jsou levnější než konkurence? – zodpovězeno
Language of thesis
Czech
Faculty
Fakulta podnikatelská
Department
Institute of Economics
Study programme
Economics and Management (BAK-KS)
Field of study
Business Economics (BAK-EP-KS)
Composition of Committee
doc. PhDr. Iveta Šimberová, Ph.D. (předseda) prof. Ing. Alena Kocmanová, Ph.D. (místopředseda) Ing. Pavel Mráček, Ph.D. (člen) Ing. Tomáš Heralecký, Ph.D. (člen) Ing. Karel Doubravský, Ph.D. (člen)
Supervisor’s reportprof. Ing. Alena Kocmanová, Ph.D.
Grade proposed by supervisor: B
Reviewer’s reportIng. Tomáš Heralecký, Ph.D.
Grade proposed by reviewer: C
Responsibility: Mgr. et Mgr. Hana Odstrčilová