Course detail
Social Communication
FAST-BZ03Acad. year: 2009/2010
Society; group and team; general sociology; methods and ways of sociological research; the theory of communication; interpersonal and work relations; modern presentation and communication; public relations; individual and work communication; communication in human resource management; communication in management; communication with public and with media; modern styles in communication.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
2. Social psychology and its place in personal life; Psychological terminology - memory, speech and mind.
3. Methods of psychological and communication research: Dialog, questionnaire, anamnesis. Education and self-education. The influence of environment on personality.
4. Personality, general questions and structure of personality. Temperament and character. Types of personality. Intelligence and intellect.
5. Development and formation of a personality. Age periods of a personality development. Biological and sociological determination of personality.
6. Learning, social learning and its importance and types. General mechanisms of learning. Problems with learning in professional and personal life. Social learning styles.
7. Stress and its managing methods. Psychical hygiene. Mechanisms of adaptation.
8. Basic paradigms of sociological thinking. Sociological terms: Society, organization, group, culture, social status.
9. Communication theory, its application to society, to person and to future life career.
10. Social structure, social control, socialization. Communication: as means of problem of living in society.
11. Job choice as individual’s, sociological and communication problem. Presentation and interpretation of social situations in professional and personal life.
12. Rhetoric and communication. Quality of speech. Appropriate grammatical and rhetorical principles of public speech.
13. Analysis of some frequent lapses in communication in public speech.
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
KOHOUTEK, R. a kol.: Základy sociální psychologie. Brno: CERM, 1998.
KOHOUTEK, R.: Základy užité psychologie. Brno: CERM, 2002.
Recommended reading
FIELDEN, J. S.: Principles of Business Communication. New York: Macmillan Publishing Company, 1990.
KELLER, J.: Úvod do sociologie. Praha: SLON, 1997.
KOHOUTEK, R., ŠTĚPANÍK, J.: Psychologie a organizace řízení. Brno: CERM, 2000.
Classification of course in study plans
- Programme B-P-E-SI Bachelor's
branch E , 4 year of study, winter semester, compulsory
branch K , 4 year of study, winter semester, compulsory
branch M , 4 year of study, winter semester, compulsory
branch S , 4 year of study, winter semester, compulsory
branch V , 4 year of study, winter semester, compulsory - Programme B-K-C-SI Bachelor's
branch E , 4 year of study, winter semester, compulsory
branch K , 4 year of study, winter semester, compulsory
branch M , 4 year of study, winter semester, compulsory
branch S , 4 year of study, winter semester, compulsory
branch V , 4 year of study, winter semester, compulsory - Programme B-P-C-SI Bachelor's
branch E , 4 year of study, winter semester, compulsory
branch K , 4 year of study, winter semester, compulsory
branch M , 4 year of study, winter semester, compulsory
branch S , 4 year of study, winter semester, compulsory
branch V , 4 year of study, winter semester, compulsory