Czech

Not applicable.

Institute of Structural Economics and Management (EKR)

Abilities to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.

Knowledge of construction firm economic principles.

Not applicable.

Not applicable.

Requirements for successful completion of the subject are specified by guarantor’s regulation updated for every academic year.

1. Introduction into the marketing. Basic terms.
2. SWOT analysis of the civil engineering in the Czech republic, examples of use.
3. Strategic decision-making processes, strategic operations used in the firm.
4-5. Marketing research – methods and operations. Principles
6-7. Identification of principles and methods of leadership and management.
8-9. Effectivness, principle of growth and change, paradigm
10. Planning, organisation and time management, priorities, delegation of authorities and responsibility. Human resources, creating and transformation of relationships, creating teams

Not applicable.

Gain ability to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Not applicable.

Not applicable.

Cooper John, Lane Peter: Marketingové plánování. Praha: GRADA Publishing, a.s., 1999. ISBN 80-7169-641-2. (CS)
Horáková Helena: Strategický marketing. Praha: GRADA Publishing, a.s., 2000. ISBN 80-7169-996-9. (CS)
Kotler Philip: Marketing a management. Praha: Grada Publishing, 2001. ISBN 80-247-0016-6. (CS)
Kotler, Philip: Marketing podle Kotlera. Praha: Management Press, 2000. ISBN 80-7261-010-4. (CS)
Pleskač Jiří, Soukup Leoš: Marketing ve stavebnictví. Praha: GRADA Publishing, a.s., 2001. ISBN 80-247-0052-2. (CS)

Jerome Mc. Carthy, William Perreault, Jr.: Applications in Basic Marketing. IRWIN, Boston, 1995. ISBN-10: 0072521341. (EN)
Jerome Mc. Carthy, William Perreault, Jr.: Basic Marketing - A Global-Managerial Approach. IRWIN, Boston, 1993. ISBN 80-85605-29-5. (EN)