Course detail

Atelier I - Graphic Design - winter

FaVU-B1GD-ZAcad. year: 2010/2011

Graphic design as a search for new forms of visual communication in the world of the information explosion and accelerating development of technologies for information storage and dissemination. Graphic design as a search for the original communicativeness of the natural language transformed to graphic signs and symbols, working with a message transcending the borders of this field. Graphic design as a study of advanced technologies, historic excursions, as a search for continuity and present-day expression.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

Mgr. Václav Houf

Department

Graphic Design Studio 1 (AGD1)

Learning outcomes of the course unit

Students should be prepared:
a/ to work profesionally at DTP work place
b/ to work on the cultural or advertising topic creatively and independently

Prerequisites

The prerequisite is defined by artistic and theoretic abilities shown at entrance exams.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations..

Assesment methods and criteria linked to learning outcomes

Credit conditions:
Appropriate attendance, regular weekly consultations, completed assignments during the semester, completed semester exam project.

Course curriculum

Winter semester:
a/ small visual style
b/ advertisement

Work placements

Not applicable.

Aims

Supporting the following abilities:
- independent thinking, creative and original approach to typography, to the concept of book and to all artefacts under the label "visual communication"
- using the knowledge of history and contemporary art (obtained in theoretic subjects) in the form of inspiration, instruction and continuity
- development of the ability of excellent figural, scientific and stylized drawing, along with the knowledge of basic drawing, painting and graphic techniques

Specification of controlled education, way of implementation and compensation for absences

Lessons are mandatory.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended reading

MENHART, Oldřich. Tvorba typografického písma: pomocná kniha pro školy grafické a pro průmyslové školy výtvarného směru. 1. vyd. Praha: Státní pedagogické nakladatelství, 1958.
MUZIKA, František. Krásné písmo ve vývoji latinky 1. Praha, 1958.
MUZIKA, František. Krásné písmo ve vývoji latinky 2. Praha, 1963.

Classification of course in study plans

  • Programme Bachelor's

    branch AGD , 1 year of study, winter semester, compulsory

Type of course unit

 

Lecture

81 hod., optionally

Teacher / Lecturer

Mgr. Václav Houf

Syllabus

Přednášku vede vedoucí ateliéru podle potřeb aktuální výuky.

Seminar

324 hod., compulsory

Teacher / Lecturer

Mgr. Václav Houf

Syllabus

Výuka probíhá podle pokynů vedoucího ateliéru a v souladu s individuálními tvůrčími kvalitami studentů.