Course detail

Corporate Social Responsibility Management

FP-CSRMAcad. year: 2026/2027

This course provides students with a contemporary perspective on corporate values as they manifest in management practices at all levels. A comprehensive view of CSR management enables students to understand the connections between financial and non-financial factors contributing to a company’s success. Emphasis is placed on the ability to leverage the concept of CSR to gain a competitive advantage and on a strategic approach to modern forms of CSR.
Students will become familiar with current trends in social responsibility, ESG, ethics, and AI that influence business development.
An integral part of the course consists of lectures by industry experts, who effectively supplement theory with practical experience.

Language of instruction

English

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. RNDr. Anna Putnová, Ph.D., MBA

Department

Institute of Management (ÚM)

Offered to foreign students

Of all faculties

Entry knowledge

Knowledge of business entity types, management tools, corporate behavior theory, consumer behavior theory, and international business practices.

Rules for evaluation and completion of the course

Exam Requirements:
- Knowledge of the course material and its practical applications.
Active participation in class.

Exam Format: Written test
The exam is graded according to the ECTS scale.

Aims

A company’s values are reflected at all levels of management. A strategic approach to corporate social responsibility is based on an understanding of current CSR trends and concepts. The comprehensive development of a company also requires an understanding of the relationship between a company’s economic and social responsibilities.
Formulating a CSR strategy and translating it into operational activities is an integral part of effective CSR management.
Students will learn a modern approach to business with a focus on developing a CSR strategy. They will acquire knowledge of current trends in CSR concept development.
They will be able to participate in the creation and application of current tools for ethical management. They will be guided to be able to defend and justify their value orientation.
Knowledge
o Ability to design a strategy for the CSR field
o Knowledge of the theories upon which CSR is based
o Historical development of CSR
o Contemporary perspective on the complex issues of CSR, ESG, ethics, and AI

Skills
o Comprehensively assess the level of CSR in a specific company
o Analyze CSR in a real-world environment
o Create a CSR model suitable for a specific business environment

Study aids

CHANDLER, D. Corporate Social Responsibility: A Strategic Perspective . Business Expert Press, LLC 2015, New York. ISBN: 9781 60649 914 6.

CRANE, Andrew, MATTEN, Dirk, MCWILLIAMS, Abagail, MOON, Jeremy a SIEGEL, Donald S., ed. The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press, 2008. ISBN 978-0-19-921159-3.

PowerPoint Presentations

SEKNIČKA, P.; PUTNOVÁ, A. Etika v podnikání a hodnoty trhu. Expert. Expert. Praha: Grada, 2016. 200 s. ISBN: 978-80-247-5545- 8.

Prerequisites and corequisites

Not applicable.

Basic literature

CHANDLER, D. Corporate Social Responsibility: A Strategic Perspective . Business Expert Press, LLC 2015, New York. ISBN: 9781 60649 914 6. (EN)
Texts from lectures and presentations (EN)

Recommended reading

CRANE, Andrew, MATTEN, Dirk, MCWILLIAMS, Abagail, MOON, Jeremy a SIEGEL, Donald S., ed. The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press, 2008. ISBN 978-0-19-921159-3. (EN)

Classification of course in study plans

  • Programme MGR-Z Master's

    branch MGR-Z , 1 year of study, summer semester, elective

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. RNDr. Anna Putnová, Ph.D., MBA

Syllabus

1. CSR in the strategic management system, corporate values.
2. Definition of CSR, historical development, current theories of social responsibility: shareholder theory, stakeholder theory, corporate governance.
3. Management tools for corporate development: traditional—code of conduct, teamwork, precautionary principle
4. Modern tools of ethical management—ethical ombudsman, ethical and social audit, mentoring, and others.
5. Measuring the effectiveness of social responsibility: GRI, ISO 26000, AA 1000, SA 8000, reporting, EU Directive 2014/95
6. Case study
7–12. Extending the CSR concept to all levels of corporate management  — lectures by industry experts.
13. Summary and evaluation of the course.