Course detail

Business Idea Development and Realization 1

FP-KrrpnPAcad. year: 2026/2027

The course provides an introduction to and practical experience of the basic procedures and methods for working with an idea, verification of the commercial potential of the idea in the market, creation of a business model, financial management of the project, presentation skills needed to present the idea, financing options and implementation of a business plan, as well as an introduction to the legal minimum for entrepreneurship.
The output will be concrete business plans on which students will learn to apply basic methods and procedures. Emphasis is placed on teamwork, active student involvement and interactive and hands-on learning with extensive involvement of practitioners as trainers and experts giving feedback on the projects.

Learning outcomes and competencies:
 Knowledge of business plan implementation procedures and methods.
 Ability to validate an idea in the marketplace.
 Mastery of Lean startup principles in project management.
 Ability to create a cash flow plan for a project
 Knowledge of and ability to apply methods of analyzing competitors and market situations
 Methods of presenting a business plan to investors
 Experience in reworking an idea into a viable business
 Knowledge of methods of commercializing science and research

Teaching Methods:
Interactive lectures and exercises, project-based learning, self-study, teamwork on projects.
Active involvement of practitioners in teaching - JIC experts and other external collaborators. Involvement of practitioners is at least 50% of the scope. 

Definition of supervised teaching and the way of its implementation and forms of substitution of missed teaching:
Exercises: supervised partial outputs of teamwork by teachers.

Translated with DeepL.com (free version)

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

1. Continuous processing and submission of the partial parts of the business plan in the form of Lean Canvas, market analysis and financial plan
2. Presentation of the business plan to the whole team with discussion

Aims

Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

SRPOVÁ, Jitka. Začínáme podnikat: s případovými studiemi začínajících podnikatelů. Praha: Grada Publishing, 2020. Expert (Grada). ISBN 978-80-271-2253-0. (CS)
Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Steve Blank, Bob Dorf, ISBN 0984999302). (CS)

Recommended reading

Guillebeau, C. (2013). Startup za pakatel: Objevte způsob, jak pracovat na sebe a živit se tím, co vás baví. Jan Melvil Publishing. (CS)
MAURYA, Ash. Lean podnikání: přejděte od plánu A k plánu, který funguje. Přeložil Lukáš DUŠEK. V Brně: BizBooks, 2016. ISBN 978-80-265-0506-8. (CS)
RIES, Eric. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. Přeložil Lukáš DUŠEK. Brno: BizBooks, 2015. ISBN 978-80-265-0389-7. (CS)
SINEK, Simon. Začněte s proč: jak vůdčí osobnosti inspirují k činům. V Brně: Jan Melvil, 2013. Žádná velká věda. ISBN 978-80-87270-55-4. (CS)

Classification of course in study plans

  • Programme BAK-EAM Bachelor's

    specialization BAK-EAM-EP , 1 year of study, summer semester, elective

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

Syllabus

1. Introduction to the topic of entrepreneurship
2. Generating business ideas, personal vision
3. The customer and his needs
4. Knowledge of the market and business environment
5. Lean methodology, Unique Value Proposition (UVP) and Minimum Viable Product (MVP)
6. Product Creation and Design
7. Transforming the Vision into a Business Plan
8. Basic types of business model
9. Fundamentals of financial management - financing and investments
10. Legal minimum for starting a company and business
11. Presentation options and methods
12. University support systems for start-up and spin-off companies

Translated with DeepL.com (free version)

Exercise

13 hod., compulsory

Teacher / Lecturer

Syllabus

1 – 2. Identifikace zákazník-problém-řešení.
3 – 4. Analýza konkurence a velikosti trhu a jeho potenciálu.
5 – 6. Tvorba prototypu a MVP.
7 – 8. Zhotovení akčního plánu.
9 – 10. Zpracování návrhu cashflow podnikatelského plánu.
11 - 12. Příprava prezentace podnikatelského plánu pro potenciální investory.
13. Prezentace pro externí experty, získání zpětné vazby, hodnocení

Self-study

52 hod., optionally

Teacher / Lecturer

Individual preparation for an ending of the course

26 hod., optionally

Teacher / Lecturer