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Course detail
FP-KobPAcad. year: 2025/2026
The principal provides an overview of trading activities. It introduces students to its basic operations - by purchasing and selling, transporting, maintaining inventory, researching and influencing the market, and providing business services. It defines the concept of a business category and its importance for the realization of business activities. It explains the basic forms of trade, the importance of retailing, the retail function, the retail performance, the retail life cycle, the retail circuit hypothesis, the retail life cycle stage, the retailers, the importance of wholesale, the wholesale function, and the set of conditions in which trading takes place.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
Students have to demonstrate systematic and on-going work. The final assessment is classified according to ECTS and will depend not only on the results of the written examination of knowledge, but also the active participation of students in controlled lectures (seminars). The aim of evaluation is to test the knowledge, abilities and skills through team processing of the project, completing assignments and test. Assessment methodsCredit (33,3%):- Team Project 30,6%- Lectures (including lectures of profesionals from companies) 2,7%Exam (writing) (66,7%)
It is fully in competence of the teacher. Active presentation in the lecture and continuous control of the knowledge int the lectures.
Individual Study Planlecturer at the beginning of the semester.
Credit (33.3%):- Project Proposal Sheet (2.7%)- Semester project (30.6%)
Exam (written) (66.7%)
It is fully in competence of the lecturer/teacher
Aims
The aim of the subject is to clarify the concept of business and trading activities in relation to the economy of these activities.Students develop knowledge regarding review of the trade and activities connected to the realization of the activities with the strong intention to the company economic. They be able explain term trade and trade activities, characterize social and economical importance of the trade, define term trade categories and their importance for the trade conditions, explain set of the conditions, in which is trade realized, show to the requirements of the trade in European market.
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans
specialization BAK-EAM-EP , 2 year of study, summer semester, compulsory
Lecture
Teacher / Lecturer
Syllabus
1. Trade and trading activities - characteristics. Definitions and functions. Business and marketing.2. B2C, B2B, and B2G markets. Specifics of the trade. Commerce at the time of the Internet. Independent trade, transnational networks. Forms of cooperation and integration of the trade.3. Characteristics of current trade. Structure of trade. Trade in the Czech Republic. Legal and ethical business issues.4. Retail, wholesale and intermediation systems for goods and services. Principles of solution, localization and arrangement of retail and wholesale.5. Purchase and management. Purchasing Features Characteristics. Definitions. Objects and forms of purchase.6. Purchasing Process Models. Marketing the buying process. Market Research Research. Shopping marketing mix. Terms of shopping marketing.7. Sale and its management. The characteristics of the sale, its position and its role. Selling strategy. Personal sales skills. Selling techniques.8. Organization of Purchase and Sale. Importance and classification of business relationships. Creating supplier-customer relations.9. Consumer behavior of consumers and organizations. Consumer protection.10. Technology of trading. Trading operations. Mechanization devices and devices. Trade assortment, shopping environment.11. Business and marketing planning. Marketing Intelligence for Successful Business Planning.12. Business Economics. Identification of Key Measurement Indicators (KPIs) in the shop.13. Personal sales and direct marketing. The nature of personal sales. The role of sales teams. Assembling sales teams. Selection, training and evaluation of dealers. Basic selling techniques.
Exercise
Learning outcomes:
Professional knowledge: students will understand the basic theories and concepts of business processes, business strategies, and business law; know the principles of business operations; explain the principles of business negotiation, pricing, and distribution channels; describe the roles of individual actors in the business process (manufacturers, distributors, customers) and understand the legislative, ethical, and social aspects of business activities.
Professional skills: After completing the course, students will be able to: apply business strategies to practical situations in various market environments, prepare basic business offers, contracts, and price calculations, conduct business negotiations and present business proposals using argumentation techniques, identify opportunities and risks in business relationships, and use digital tools and technologies that support business activities (e.g., CRM systems).
Professional competencies: upon completion of the course, students will be able to: design and implement business activities in accordance with legislative and ethical rules, independently make decisions in business situations based on market analysis and internal company data, coordinate business activities within a team and independently with the aim of achieving business goals, analyze and optimize business processes based on measurable performance indicators (KPIs), and actively develop their professional and professional competencies in the field of business through further education and self-reflection.
Individual preparation for an ending of the course
Self-study