Course detail

Innovation in Business Practice

FP-KivppPAcad. year: 2026/2027

The course's primary focus is on the management of innovation processes within a corporate environment. It synthesises theoretical fundamentals with practical approaches, thereby developing the knowledge and skills required for effective planning, implementation and evaluation of innovation projects. Students will acquire an understanding of the fundamental principles of innovation, the potential avenues for its financial support, and gain a comprehensive overview of contemporary trends in innovation management. The programme places particular emphasis on cultivating competencies in the management of innovation teams, the assessment of risk, and the evaluation of the success of innovation initiatives.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

Ing. Jana Hornungová, Ph.D.

Department

Institute of Economics (ÚE)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

Aims

Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

GOFFIN, K., MITCHELL, R. Innovation Management: Effective strategy and implementation. Palgrave, 2017. 440 p. ISBN 978-1137373434. (EN)
CHRISTENSEN, C. M. The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail. Boston: Harvard Business Review Press, 2024. 320 s. ISBN 978-1-64782-676-5. (EN)
TIDD, J., BESSANT, J.. Managing Innovation: Integrating Technological, Market and Organizational Change. Chichester: Wiley, 2021. ISBN 978-1-119-72430-6. (EN)
VEBER, J. et al. Management inovací. Management Press, 2016. 288 p. ISBN 978-80-7261-423-3 (CS)

Recommended reading

DVOŘÁK, J. Inovační management: jak efektivně řídit inovace v podniku. Praha: Grada, 2014. ISBN 978-80-247-4973-0. (CS)
DRUCKER, P. F. Innovation and Entrepreneurship: Practice and Principles. New York: HarperBusiness, 2006. ISBN 978-0-06-085113-2. (EN)
ZELENÝ, M. Inovační podnikání: Průvodce inovačním procesem. Praha: C. H. Beck, 2012. ISBN 978-80-7400-436-7. (CS)
TROTT, P. Innovation Management and New Product Development. Harlow: Pearson, 2017. ISBN 978-1-292-13068-3. (EN)

Classification of course in study plans

  • Programme BAK-EAM Bachelor's

    specialization BAK-EAM-EP , 2 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Ing. Jana Hornungová, Ph.D.

Syllabus

1. Introduction to innovation in business practice (definition and history of innovation and innovation management).
2. Support for innovation in the EU and the Czech Republic: documents, institutions and information systems.
3. Identification of innovation opportunities and techniques for generating innovative ideas.
4. Strategic decision-making in relation to innovation (innovation strategies and objectives, evaluation and selection of innovation projects).
5. Innovation processes and management of innovation projects (innovation process phases).
6. Resources of the innovation process (human resources, protection of intellectual property assets).
7. Economic aspects related to innovation (financing of the innovation process).
8. Creative and innovative culture in the organisation.
9. Value management in the context of innovation management: methodological approaches and tools.
10. Measuring and evaluating the success of innovation initiatives (Key Performance Indicators for Innovation - KPIs).
11. Risk management in innovation.
12. Innovation trends and new technologies (new technologies and their impact on innovation, trends in innovation management, digitisation and automation of the innovation process).
13. Examples of innovation in corporate practice and case studies (analysis of specific innovation strategies and projects).

Self-study

32 hod., optionally

Teacher / Lecturer

Ing. Jana Hornungová, Ph.D.

Individual preparation for an ending of the course

20 hod., optionally

Teacher / Lecturer

Ing. Jana Hornungová, Ph.D.