Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

To pass the course, students must obtain a credit and pass the exam. The specific requirements for each component are listed below.

Credit – Evaluation of Continuous Tasks

Five tasks are completed progressively during the course, each worth up to five points. A minimum of 15 points is required to earn the credit. Assessment focuses primarily on participation, teamwork, the ability to interpret and present results, the use of assigned approaches and resources, and the quality of the work. Earning the credit is a prerequisite for being admitted to the exam.

Tasks are completed in teams. The points earned count toward the overall grade, and each student carries them over to the exam—see the exam grading criteria.

Exam

The exam takes the form of a team workshop. Students work through four assigned tasks one by one, which the team then presents and defends. During the completion, presentation, and defense of these tasks, students must demonstrate both practical skills and theoretical knowledge of the subject matter. Each task is graded separately on a scale of 0 to 100 and assigned a corresponding ECTS grade. The team is evaluated as a whole. Students may use the points earned on the ongoing assignments to improve their grades on individual assignments. The final grade is then determined by the average of the grades for all assignments. If a student wishes to achieve a higher grade than the one received, an individual oral retest is possible.

Exam Procedure

• The exam lasts 4–5 hours. At least two breaks are scheduled during the exam.

• During the exam, students may only use permitted materials and aids.

• It is recommended to have a laptop, tablet, or smartphone available for the exam.

Retake exam dates are governed by the Academic and Examination Regulations.

Students with an Individual Study Plan (ISP)

Students with an ISP must agree on their individual study plan with the course instructors. To earn credit, they must complete a project according to the instructors’ assignment. They will receive a grade based on the exam (see above).

The objective of the course is to make students familiar with the strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.
Students will have a clear idea of strategic management process and principles of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business and functional strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.

• Programme MGR-IM Master's 1 year of study, winter semester, compulsory
  
• Programme MGR-SRP Master's 1 year of study, winter semester, compulsory
  
• Programme MGR-UFRP Master's 2 year of study, winter semester, compulsory-optional
  
• Programme MPC-EVM Master's 2 year of study, winter semester, compulsory