Course detail

Business Activities

FP-SopPAcad. year: 2026/2027

The course provides students with basic theoretical knowledge of business and business activities and is focused on general, as well as corporate levels. The course deals with the significance of business in the economy, its structure and functions. The theoretical aspects will be applied to practical examples from consumer and industrial markets.

Language of instruction

Czech

Number of ECTS credits

4

Assignment to study programme types

Master's

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Department of Management (ÚM)

Entry knowledge

Basic economic and management terminology and categories; market functioning; organization functions; management functions and elements; business environment, basics of social communication.

Rules for evaluation and completion of the course

The evaluation of the course takes into the consideration the systematic, ongoing work of the students. The final assessment is classified according to ECTS and will depend not only on the results of the written examination of knowledge, but also on the active participation of students in controlled lectures. The aim of the evaluation is to test the knowledge, abilities, and skills of students through the completion of the project and test. 

The course places emphasis on systematic and continuous work by students in all forms of study (full-time, combined, individual).

Completion of the course (graded course credit)

  1. Team project (45 points in total): assignment of team projects, preparation of the Project Proposal Sheet (8 pts), following its approval by the given deadline, completion of the project (12 pts), ongoing consultation (8 pts), preparation and presentation of the project (11 pts), and preparation of an opponent's review for the assigned team (6 pts). Ensuring the completion of a digital maturity test by a specific company (2.5–5 pts)
  2. Terst: writing test (maximum 100 points)

The condition for the award of the graded course credit is achieving at least 50% of the points during the semester for the project (25 pts) and, at the same time, achieving at least 50% of the points in the written test (50 pts). A detailed description of the conditions and points is published in the course E-learning.

Completion of the course for students with an individual study plan

  1. Individual project (45 points): assignment of the project, preparation of the Proposal Sheet (8 pts), its approval, completion of the project (37 pts), testing of the company's digital maturity (short form 2.5 points / or comprehensive form 5 points).
  2. Test: Writing test (maximum 100 points)

The condition for the award of the graded course credit is achieving at least 50% of the points during the semester for the project (25 pts) and, at the same time, achieving at least 50% of the points in the written test (50 pts). A detailed description of the conditions and points is published in the course E-learning.

Aims

The main objective of the course is to familiarize students with basic terminology used in business, with different kinds and types of business activities, with legal forms of companies, as well as with development trends. Lectures emphasise practical application of the management of business activities in accordance with customers; needs and wants on consumer and industrial markets.
Students will understand the significance of business in the state economy; they will be able to recognize different types of business and business activities and with the help of an analysis choose a business activity suitable for different markets. Students will be able to apply their knowledge to the management of business activities taking into account the customers&; needs and wants.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

CIMLER,P., ZADRAŽILOVÁ, D. kol. retail Management. Praha: Grada Publishing, s.r.o. 2007. 312s.ISBN 978-80-7261-167-6
HINDL, R.,. HOLMAN, R., HRONOVÁ,S., a kol. Ekonomický slovník1.vyd.C.H.BECK. Praha,2003. 519 s. ISBN 80-7179-819-3.
JANATKA, F. a kol. Obchod v rámci Evropské unie a obchodní operace mimo členské země EU. Praha: ASPI, 2004, 1.vyd. 296s. ISBN 80-7357-006-8.
KOTLER, P., KELLER, K., L. Marketing Managament. 12.vyd. Praha: Grada Publishing, 2007. 788 s. ISBN 978-80-247-1359-5.
MULAČOVÁ, V, MULAČ, P. a kol. Obchodní podnikání ve 21.století. Praha: Grada Publishing. 2013. ISBN 978-80-247-4780-4.
PRAŽSKÁ, L. JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002, 2.vyd. 874s. ISBN 80-7261-059-7
PRAŽSKÁ, L., JINDRA, J. akol. Obchodní podnikání. Praha: Management Press, 2002, str.874, ISBN 80-7261-059-7.
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1.
ZÁBOJ, M. Obchodní operace. 2010. [online] [cit. 2010/2011] Dostupné z http://is.muni.cz/do/1499/el/estud/pedf/ps09/obchod/web/pdf/Obchodni_operace-skripta.pdf
ZADRAŽILOVÁ, D., KHELEROVÁ, V. Management obchodní firmy. Praha: Grada Publishing, s.r.o., str.293, ISBN 80-85623-72-2
ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, s.r.o. 2009. 240s. ISBN 978-80-247-2049-4.

Recommended reading

BEDNÁŘ, P., SPILKOVÁ, J. aj. Nákupní řetězce – nové výzvy [online]. Brno: Nesehnutí, 2008 [cit. 13. května 2010]. Dostupné na WWW: http://aa.ecn.cz/img_upload/67fc87870d57d5b3a63ce8985bb216ef/sbornik_web.pdf> ISBN 978-80-87217-00-9.
ČERNÝ, V. Prodejní techniky. Brno: Computer Press, 2003. 1.vyd. 470s. ISBN 80-079-37-4.
KLAPALOVÁ, Alena a Ladislav BLAŽEK. Nákupní podmínky v nákupních centrech v České republice. In Vedecká rozprava k téme "trh, obchod a individuálna spotreba". 1. vyd. Košice: Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta Košice, 2008. s. 20-27, 8 s. ISBN 978-80-225-2633-3.
LYKOVÁ, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada, 2002. 1.vyd. 199s. ISBN 80-247-0205-3.
OSTERWALDER, A. a Y. PIGNEUR. Business Model Generation: A Handbook for Visionries, Game Chanfers, and…Canada: John Wileyand Sons. 2013. ISBN 978-0470-87641-1.
SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4.

Elearning

eLearning: currently opened course

Classification of course in study plans

  • Programme MGR-SRP Master's 1 year of study, winter semester, compulsory-optional

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Ing. František Milichovský, Ph.D., MBA, DiS.

Syllabus

1. Business and its position in National Economy and in the EU. Role of business in the national economy. Transformation of Czech trade, the European Union and a single internal market, competition law in the Czech Republic and the EU.
2. Digitalization of the company.
3.The rules and regulations governing business activities. Legal forms of business establishments.Business categories, kinds and types.
4. Defining the business terminology. Stakeholders, corporate social responsibility.
5. Importance of business cooperation, networking, franchising, dominance and diversification of business enterprises.
6. Historical development and consumer protection systems in business (world, Czech Republic, EU).
7. Business operations law, business assortment, identification and importance of packing.
8. Territorial business strategies, analysis, selection and localization of trade. Economic, social and environmental impacts.
9. Technology of wholesale and retail operations, space management.
10. Economy and Management of a Business Enterprise
11. Personal management in trading company, education, trainning, and specifications.
12. Marketing of business activities, relation of marketing to business activity. Customers-oriented management of business activities.Latest development trends.
13. Business models and its designing, porcess of business model development, five stages of business model, evaluation, sources, sustainability.

Exercise

13 hours, compulsory

Teacher / Lecturer

Ing. František Milichovský, Ph.D., MBA, DiS.

Syllabus

The content of the seminars is to practice lecture topics and to work out tasks:
1. Practicing the topics of lectures1-3, project assignment.
2. Practicing the topics of lectures4-6, consultations on project proposal sheets
4. Practicing the topics of lectures7-9, submission of projects
5. Practicing the topics of lectures10-13, consultations on presentations and
evaluation projects
6. Presentation of projects
 

Elearning

eLearning: currently opened course