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FEKT-MPC-EFE2Acad. year: 2026/2027
SELF-PRESENTATION AND PROFESSIONAL VISIBILITY
WEEK 1: Introduction
WEEKS 2–5: The Job Candidate
Week 2 – Writing Foundations (Formal Writing & Error Awareness)
Focus: accuracy, clarity, and correctness in formal professional writing
Week 3 – Professional Identity Writing (LinkedIn Bio)
Focus: self-description in professional online contexts
Week 4– Oral Skills (Job Interview Simulation)
Focus: adaptive self-presentation in spoken interaction
Week 5 – Video Self-Presentation
Focus: multimodal professional identity
WEEK 6: The Public Thinker
Week 6 – Blog Writing and Public Voice
Focus: communicating ideas to non-specialist audiences
WEEK 7: The Research Professional
Week 7 – Academic Communication (Abstract Writing)
Focus: concise scientific communication
WEEKS 8–11: The Team Communicator
Week 8 – Audience Strategy and Adaptation
Focus: adjusting communication to different stakeholders
Week 9 – Conflict and Crisis Communication
Focus: communication in disagreement and failure contexts
Week 10 – Communication Under Pressure
Focus: clarity and control in unpredictable situations
Week 11 – Language Transformation and Translation of Expertise
Focus: transforming complex knowledge into accessible communication
WEEK 12 – Portfolio Reflection and Integration
Focus: synthesis of learning and reflective evaluation
Students submit and reflect on:
Final Reflection
Students analyse:
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
EXAM CONSISTING OF A WRITTEN AND ORAL PART, maximum 100 points.
The course is assessed as follows:
ORAL ACTIVITIES:
Presentation or 30 p.
Hybrid Presentation 35 p.
Optional: Video-presentation 20 p.
WRITING ACTIVITIES:
Abstract 20 p.
LinkedIn Bio 10 p.
FINAL TEST: 20 / 40p.
Students who submit a self-presentation video will complete a 20-point version of the final test, while other students will complete the full 40-point version.
To pass the course, students must achieve a minimum of 50% of the total points across all assessment components.
Aims
The course develops students’ ability to communicate their professional competence and personal identity across academic, professional, and public contexts. It focuses on written, oral, and multimodal communication skills required for effective self-presentation in the contemporary professional world.
A central element of the course is the development of four complementary professional identities, which represent different dimensions of visibility and communication in real-world practice:
Through these four identities, students learn not only how to produce different types of professional communication, but also how to shift between communicative roles depending on context, audience, and purpose.
The material outcome of the course is a professional communication portfolio in which students collect selected outputs across the identity areas. The portfolio includes:
This portfolio serves as evidence of individual progress throughout the semester and provides a basis for structured self-reflection and evaluation of communication development across different contexts.
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans
specialization AUDM-TECH , 0 year of study, summer semester, compulsory-optionalspecialization AUDM-ZVUK , 0 year of study, summer semester, compulsory-optional
Language exercise
Teacher / Lecturer
Syllabus