Course detail

Studio of Virtual Creativity I

FSI-YV1Acad. year: 2026/2027

The subject focuses on creative graphic work using a specific product example. Practical training in creative ways to present a given product. Correct understanding of the essence of the product's function and selection of appropriate presentation tools to create a coherent whole. The resulting presentation method design will respect current standards, but also less common methods of creation with potential for the future. The output is a graphic portfolio of the product and a basic virtual presentation.

Language of instruction

Czech

Number of ECTS credits

7

Mode of study

Not applicable.

Guarantor

prof. Mgr. A. Pavel Noga, ArtD.

Department

Institute of Machine and Industrial Design (ÚK)

Entry knowledge

It builds on knowledge from the courses Product Photography, Computer Graphics I, Computer Graphics II, Computer Modelling and Visualisation I.

Rules for evaluation and completion of the course

Requirements for graded course units:

  • active participation in classes (min. 5 out of 10 points),
  •  submission of assigned tasks by the specified deadlines (min. 45 out of 90 points).

The final grade will be determined according to the ECTS scale.

Classes: attendance is mandatory and monitored by the instructor; a maximum of two absences are permitted. In the case of long-term absence, the course guarantor is responsible for making up for missed classes.

Aims

The subject leads students to the basic theoretical knowledge and practical skills necessary to master drawing. Attention is paid to drawing geometric objects and products in perspective view according to the model. The work proceeds from the elementary sketch depicting the basic structure to the final representation of the model. The practiced method of correct recording of reality is the reduction of the source object into basic geometric figures, taking into account the principles of perspective representation.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

JELENČÍK, Branislav. Manažment zdrojov a marketing v umení a kreatívnom priemysle. Bratislava: Spektrum STU, 2020. ISBN 978-80-227-5063-9. (SK)
JINDRA, Jan. Reklamní a produktová fotografie: kreativní techniky a neobvyklé postupy. Brno: Computer Press, 2011. ISBN 978-80-251-3112-1. (CS)
NORMAN, Donald A. Design pro každý den. Praha: Dokořán, 2010, ISBN 978-80-7363-314-1.   (CS)
AMBROSE, Gavin a Paul HARRIS. Design thinking. Lausanne: La Vergne: AVA ; Distributed in the USA & Canada by Ingram Publisher Services, 2010. ISBN 978-2-940411-17-7. (EN)

Recommended reading

FUCHS, Philippe; MOREAU, Guillaume a GUITTON, Pascal. Virtual reality. 1. Boca Raton, Fla: CRC Press, 2011. ISBN 9780203802953. (EN)

Classification of course in study plans

  • Programme B-VKP-P Bachelor's 2 year of study, summer semester, compulsory

Type of course unit

 

Studio work

78 hod., compulsory

Teacher / Lecturer

prof. Mgr. A. Pavel Noga, ArtD.

Syllabus

  • Analysis of the current graphic presentation of competing products.
  • Understanding the essence of the product or product function itself.
  • Creation of photo documentation.
  • Digital models and visualizations.
  • Graphic presentation.
  • Basic virtual presentation.
  • Graphic portfolio of the specified product.
  • Graphic and virtual media presentation.