Course detail

Průmyslový marketing pro konstruktéry

FP-SpmkPAcad. year: 2024/2025

Not applicable.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. Vít Chlebovský, Ph.D.

Department

Institute of Management (ÚM)

Rules for evaluation and completion of the course

Active participation in lectures - 10%

elearning test - 10%

Oral examination to verify practical understanding of the subject - 80%

Aims

Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

CHLEBOVSKÝ, V. Marketing pro B-2-B trhy. Brno: AKADEMICKÉ NAKLADATELSTVÍ CERM, s.r.o. Brno, 2010. ISBN: 978-80-214-4129- 3. (CS)
JAKUBÍKOVÁ D., STRATEGICKÝ MARKETING – STRATEGIE A TRENDY – 2., ROZŠÍŘENÉ VYDÁNÍ, 2013, PRAHA: GRADA PUBLISHING. (CS)
KAŇOVSKÁ, Lucie a David SCHÜLLER. Základy marketingu. 2. vyd. Brno: CERM, 2015, 131 s. ISBN 978-80-214-5107-0. (CS)
KOTLER, P., KELLER, K., BRADY, M., GOODMAN, M., HANSEN, T., 2019. MARKETING MANAGEMENT: 4TH EUROPEAN EDITION. UNITED KINGDOM: PEARSON. (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme MGR-SRP Master's 2 year of study, summer semester, elective

Type of course unit

 

Lecture

20 hod., optionally

Teacher / Lecturer

doc. Ing. Vít Chlebovský, Ph.D.