Course detail
Průmyslový marketing pro konstruktéry
FP-SpmkPAcad. year: 2024/2025
Not applicable.
Language of instruction
Czech
Number of ECTS credits
3
Mode of study
Not applicable.
Guarantor
Department
Rules for evaluation and completion of the course
Active participation in lectures - 10%
elearning test - 10%
Oral examination to verify practical understanding of the subject - 80%
Aims
Not applicable.
Study aids
Not applicable.
Prerequisites and corequisites
Not applicable.
Basic literature
CHLEBOVSKÝ, V. Marketing pro B-2-B trhy. Brno: AKADEMICKÉ NAKLADATELSTVÍ CERM, s.r.o. Brno, 2010. ISBN: 978-80-214-4129- 3. (CS)
JAKUBÍKOVÁ D., STRATEGICKÝ MARKETING – STRATEGIE A TRENDY – 2., ROZŠÍŘENÉ VYDÁNÍ, 2013, PRAHA: GRADA PUBLISHING. (CS)
KAŇOVSKÁ, Lucie a David SCHÜLLER. Základy marketingu. 2. vyd. Brno: CERM, 2015, 131 s. ISBN 978-80-214-5107-0. (CS)
KOTLER, P., KELLER, K., BRADY, M., GOODMAN, M., HANSEN, T., 2019. MARKETING MANAGEMENT: 4TH EUROPEAN EDITION. UNITED KINGDOM: PEARSON. (CS)
JAKUBÍKOVÁ D., STRATEGICKÝ MARKETING – STRATEGIE A TRENDY – 2., ROZŠÍŘENÉ VYDÁNÍ, 2013, PRAHA: GRADA PUBLISHING. (CS)
KAŇOVSKÁ, Lucie a David SCHÜLLER. Základy marketingu. 2. vyd. Brno: CERM, 2015, 131 s. ISBN 978-80-214-5107-0. (CS)
KOTLER, P., KELLER, K., BRADY, M., GOODMAN, M., HANSEN, T., 2019. MARKETING MANAGEMENT: 4TH EUROPEAN EDITION. UNITED KINGDOM: PEARSON. (CS)
Recommended reading
Not applicable.
Classification of course in study plans
- Programme MGR-SRP Master's 2 year of study, summer semester, elective