Course detail

Technology Transfer

FP-BtrtPAcad. year: 2025/2026

Introduction to the Study of Technology and Knowledge Transfer:

  • The Role of Innovation in the Ecosystem – University – Business Practice

  • Intellectual Property and Its Protection in National and International Context

  • The Commercialization Process – Pre-seed, Seed, and Proof of Concept

  • Market Environment, Customers, and Competition – Validation, MVP, Testing

  • Marketing and Dissemination of Transfer

  • Business Models in the Context of Technology Transfer

  • Risk Analysis

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. Pavla Marciánová, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Knowledge of selected technological subjects during study

Rules for evaluation and completion of the course

Knowledge is verified based on the development and defense of a team project assignment. The assignment is agreed upon and consulted with the teachers during the semester.


Participation in lectures, which are led by discussions on the issue, is checked.

Aims

Objective of the course: To provide students with knowledge and knowledge of Czech intellectual property law in the context of the international and community legal framework, including methods for their protection.
b) Characterize legal characteristics and conceptual features of protected objects; Understanding the legal aspects of handling protected objects.
c) Understanding the principles and methods of technology transfer
Knowledge can be used in the elaboration of bachelor's thesis and other professional studies to extend professional knowledge and skills.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Čada, Karel. Chránit/nechránit, to je otázka: výsledky výzkumu a vývoje, jejich ochrana a komercializace. Alevia sro, 2014.
SMEJKAL, V. Kybernetická kriminalita. Plzeň: Aleš Čeněk, 2015. 636 s. ISBN 978-80-7380-501-2.
TELEC, I. Právo duševního vlastnictví v informační společnosti. 1. vyd. Praha: Nakladatelství Leges, s. r. o., 2015. 240 s. ISBN 978-80-7502-061-

Recommended reading

Hockaday, Tom. University Technology Transfer : What It Is and How to Do It, Johns Hopkins University Press, 2020. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/vutbrno/detail.action?docID=6118391. (EN)

Classification of course in study plans

  • Programme BAK-PM Bachelor's 3 year of study, summer semester, compulsory

Type of course unit

 

Lecture

20 hod., compulsory

Teacher / Lecturer

doc. Ing. Pavla Marciánová, Ph.D.

Syllabus

Course Objectives:

a) To understand the principles and methods of TT and TK

L 1: Introduction to TT and TK

  • Definition, role of universities

  • Triple Helix (University–Industry–Government)

L 2: Innovation in Academic and Business Context

  • Incremental vs. disruptive innovation

  • Open innovation, spin-offs

L 3: Intellectual Property (IP)

  • Patents, trademarks, copyright, trade secrets

  • TTOs, national vs. international protection

L 4: Commercialization Process

  • Pre-seed, Seed, Proof of Concept (PoC)

  • Licensing vs. spin-off creation

  • Technology Readiness Levels (TRL)

L 5: Market Analysis & Customers

  • Customer Discovery, early adopters

  • Market research, interviews, validation

L 6: Competition & Validation

  • Competitive analysis

  • Benchmarking, positioning

  • Minimum Viable Product (MVP), pilot testing

L 7: Funding & Financial Strategies

  • Grants, Venture Capital, Angel Investors, Crowdfunding

  • EU programs (Horizon, EIC, ERC PoC)

  • Pitching, funding roadmap

Lesson 8: Marketing & Dissemination 

  • Go-to-market strategies

  • Conferences, publications, digital channels

L 9: Business Models

  • Business Model Canvas, Lean Canvas

  • Licensing, joint ventures, industry collaborations

L 10: Risk Analysis & Management

  • Market, technical, and regulatory risks

  • Risk management, mitigation strategies, sustainability