Course detail

Communication In Management

FP-SkrPAcad. year: 2025/2026

The course aims on relevant knowledge of interpersonal communication necessary for efficient managerial positions. Students will be familiarized with theoretical models of interpersonal communication and consequently emphased on practice and application of acquired knowledge in specific situations, when solving case studies or mutual discussions.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. Zdeňka Konečná, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Basic publication:
KONEČNÁ, Z. Základy komunikace. Základy komunikace. 1. Brno: Akademické nakladatesltví CERM, 2009. s. 1-151. ISBN: 978-80-214-3891- 0.

Rules for evaluation and completion of the course

Criteria for successful completion of the course:
Overall assessment and successful completion of the course consists of:
• 20b individual assignment 
• 25b assignments´presentation and answers in the discussion
• 15b activities in seminars
• 40b final written exam.
To successfully complete the course, it is necessary to prepare an  individual assignment, present it and answer questions in the following discussion. The individual assignment is written and must meet the specified content and formal requirements. Topics for processing are selected and approved by the teacher at the beginning of the semester. The point assessment from the seminar is transferred to the exam and the final assessment includes performance during the seminar and the exam.

Students with ISP prepare an individual assignment that they request no later than by the end of the 2nd week of the semester.

Aims

The aim of the course is to provide students with relevant knowledge and skills related to social communication as a key tool for effective leadership. Main attention is paid to managerial competencies developement.
Students will acquire relevant psychological knowledge from the field of social competence of manager. They will master especially the following skills: identification of communication goals, active listening, exoteric formulation of requirements and opinions, analysis of communication problems, choice of relevant communication strategy and tactics and their successful application, prevention of misunderstanding as well as increasing of individual, team and organizational performance by means of creative communication.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

ČAKRT M. Typologie osobnosti pro manažery. Manažerské styly rozhodování, komunikace, konflikty, týmová práce, time management a změny. Praha: Management Press, 2010. ISBN 978-80-7261-201-7.
MIKULÁŠTÍK, M. Manažerská psychologie. Nakladatel: Grada 2015. ISBN 9788024742212. (CS)
JÍLEK, Dušan. Efektivní komunikace: manuál pro lepší komunikaci ve firmách. Praha: Powerprint, 2024. ISBN 978‑80‑7568‑723‑4. (CS)

Recommended reading

DONAHUE Wesley E. Reviewing the Essentials for Effective Managerial Leadership: A Competency-Based Approach that Integrates Human Performance Management. Independently published, 2024.ISBN-13: ‎ 979-8873746453. (EN)
VELTSOS, Jennifer R. a Geraldine E. HYNES. Managerial Communication: Strategies and Applications. 8th ed. Thousand Oaks, CA: SAGE Publications, 2021. (EN)

Elearning

eLearning: currently opened course

Classification of course in study plans

  • Programme MGR-SRP Master's 1 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Syllabus

1. Introduction to the subject: the importance of interpersonal communication for the work of a manager. Concept of the course, its basic topics and their connections. 
2. Definition of the process of interpersonal communication and the importance of communication competence for managerial practice.
3. Models of the communication process and their effective application in management practice.
3. Self-assessment as an effective tool for effective managerial communication.
4. Principles of a personal development plan based on an individualized competency model.
5. Princples of social perception and their consequences for knowing oneself and others. Application of the laws of social perception in management practice.
6. Principles of effective verbal communication in management practice. Effective overcoming of barriers in verbal communication. Active listening as an integral part of effective communication. Specifics and principles of correct conversation management. Principles of successful presentation and its practice.
7. Effective nonverbal communication. Forms of nonverbal communication and their effective application in managerial practice.
8. Basics of theoretical models of social communication (assertiveness and transactional analysis) and possibilities of their application in increasing the effectiveness of social communication.
9. Principles of stress management.
10. Coping strategies.
11. Principles of a personal development plan.
12. Effective communication in an international environment.
13. Final summary of the acquired knowledge and evaluation of the acquired skills and experience.

Exercise

13 hours, compulsory

Teacher / Lecturer

Ing. Gregor Koprna
Ing. Michal Líška

Syllabus

Syllabus of Seminars:
1.Introduction to the exercise, competencies, elevator pitch
2. Competency model, communication of changes in the company
3. Competency assessment, problem solving in communication
4. Competency development, communication errors
5. Competencies of the future, AI and communication in the digital workplace 6.Presentation of individual assignemets
7.Presentation of semester assignemets

Self-study

50 hours, optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Individual preparation for an ending of the course

15 hours, optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Elearning

eLearning: currently opened course