Course detail

Cross Cultural Communication

FP-OcccPAcad. year: 2025/2026

The main content of this subject is to gain relevant knowledge from the field of psychology and sociology which is necessary for effective company. Emphasis is put on interpersonal communication in the corporate environment and the ability to apply them in training activities in order to develop managerial skills corporate practice.

Language of instruction

English

Number of ECTS credits

6

Mode of study

Not applicable.

Guarantor

doc. Ing. Zdeňka Konečná, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

KSA on the A level required.

Rules for evaluation and completion of the course

Conditions for awarding the course-unit credit:
* team assignment 25%
* team assignment presentation 15%
* final written exam 60%

Aims

The main aim of this course is to acquire knowledge of interpersonal communication in international environment and its application thanks training activities.
Students will acquire relevant knowledge from the field of social capability and competence primarily aimed at social interactive patterns. They will have a clear idea of fundamental theoretical models and strategies of human interactions as well as their practical application. In seminars they will consolidate and develop their skills necessary to make the process of social interactions more effective in common situations as well as in demanding situations at work.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

HOFSTEDE, G. H., G. J. HOFSTEDE and M. MINKOV. Cultures and organizations: software of the mind : intercultural cooperation and its importance for survival. 3rd ed. New York: McGraw-Hill, c2010. ISBN 978-0-07-166418-9.

Recommended reading

F. TROMPENAARS and CH. HAMPDEN-TURNER. Riding the waves of culture: understanding diversity in global business. 3rd ed. London: Nicholas Brealey, 2012. ISBN 978-190-4838-388.
MORAN, R.T., P. R. HARRIS and S. V. MORAN. Managing cultural differences: global leadership strategies for cross-cultural business success. 8th ed. Amsterdam: Elsevier, 2011. ISBN 978-1-85617-923-2.

Elearning

eLearning: currently opened course

Classification of course in study plans

  • Programme MGR-MEO Master's 2 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

20 hours, optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Syllabus

1. Seznámení s cílem a osnovou předmětu. Vymezení organizačních kritérií a podmínek absolvování předmětu. Zadání témat semestrálních prací a kritérií jejich zpracování.
2. Vymezení klíčových pojmů: kultura a její prvky, interkulturní kompetence a její složky, proces interkulturní komunikace.
3. Interkulturní adaptace: identita jedince, akulturace, kulturní šok a mechanismy jeho úspěšného zvládání.
4. Koncept kultury.
5. Klasické kulturní modely: Hofstede, Trompenaars, Hampdon-Turner.
6. Koncept kulturních standardů dle A. Thomase.
7. Kulturní asimilátor jako prostředek interkulturního tréninku.
8. Vyjednávání v mezinárodním prostředí. AID model pro interakce s odlišnými kulturami.
9. Specifika práce v mezinárodních týmech. GLOBE model.
10. Bariéry interkulturní komunikace. Etnocentrizmus, kulturní relativizmus.
11. Specifika vybraných evropských kultur se zaměřením na oblast mezinárodního obchodu.
12. Specifika vybraných mimoevropských kultur se zaměřením na oblast mezinárodního obchodu.
13. Repetitorium a diskuze k probraným tématům.

Exercise

10 hours, compulsory

Teacher / Lecturer

Ing. Marcel Rolf Pfeifer, Ph.D.

Syllabus

1. Introduction to the aim and syllabus of the course. Definition of organizational criteria and conditions for completing the course. Assignment of semester work topics and criteria for their processing.
2. Processing of semester work on a selected culture.
3. Processing of semester work on a selected culture.
4. Processing of semester work on a selected culture.
5. Processing of semester work on a selected culture.
6. Presentation of semester work.
7. Presentation of semester work.
8. Presentation of semester work.
9. Presentation of semester work.
10. Summarization.

Self-study

80 hours, optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Individual preparation for an ending of the course

46 hours, optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Elearning

eLearning: currently opened course